Launch of Green Deal Circular Festivals at ADE Green
Wednesday, 09 October 2019
The Dutch Government and Green Events International initiated Green Deal Circular Festivals to create a more sustainable future through collaborations with international festivals. The festival scale is ideal for providing the insights needed to further research, experiment, and improve the most promising circular interventions.
ADE Green is all about walking the walk. Of course, talking the talk, the discussion, musing, networking, imagining futures and more that takes place through the conference is all vital. But it would mean nothing if it weren’t linked to real action by working organizations and governments.
As van Veldhoven says: “We have to stop wasting our resources and focus on circularity. We must reuse materials and turn them into new products. For our planet, for a healthy future. Circularity is our way forward! So, let’s coordinate our efforts, share what we learn and make a difference together.”
Green Events International, the co-organizer of ADE Green, brought together a group of European festivals and announces the participants of the project Green Deal Circular Festivals: Amsterdam Open Air, Boardmasters, Body & Soul, Boomtown, DGTL, Down the Rabbit Hole, Into The Great Wide Open, Lollapalooza Berlin, Lowlands, North Sea Jazz, Roskilde, Shambala, Vierdaagse feesten, We Love Green and Zwarte Cross.
These festivals are committed to collaborating on circularity from now until 2025 and will re-design supply chains and develop circular solutions regarding food, water, energy, travel, transport and materials including plastics. Within the collaboration a measurement tool will be developed, because we need to get better at tracking our wins and understanding what’s not working sooner so we can change course faster.
The project is developed by the Dutch government to support the participants in this process and help them achieve their goals and remove obstacles along the road. The organizers are in the lead in finding their own paths to create circular festivals.
Circle Economy CEO Harold Friedl will kick off the program by telling us more about the background to a circular economy, and the latest developments. Then you can witness history in the making as this gathering of organizations start their collaboration on the ADE Green stage.