Exponentially more and more, over the last five years, festivals all around the world have experimented with solutions on the ground to reduce their negative impacts on the environment. Now it's time for the pioneers among us to collectively step up the game: to address barriers to innovation, identify solutions, and identify the potential opportunities to accelerate and clear the way for the majority to follow. The circular economy provides one vital answer to the greatest challenge of the 21st century.
The Netherlands aims to be fully circular in 2050, to spearhead a movement towards a more circular economy, and to become a “living lab” that provides the rest of the world with examples to learn from. And they are not the only one. Cities, countries, and brands have committed to this huge transformation as well: for example, IKEA (2030) and H&M (2030).
For this session, Harald Friedl CEO at Circle Economy will walk you through the latest international developments on the circular economy, before we dive into the circular challenges in the festival industry.
Festivals, with their creativity, entrepreneurship, mostly fenced-off boundaries and temporary nature, can themselves serve as the living lab for circular economic innovation and experimentation. Within a very tight timescale, they must provide all basic needs including sanitation, food, shelter, waste disposal and more. The festival scale is ideal for providing the insights needed to further research, experiment, and improve the most promising circular interventions.
This is why an international collaboration of festivals is beginning this year. Pioneering festivals from all over Europe will commit to collaborating in the coming years to design circular supply chains and develop solutions regarding food, water, energy, and other material conditions. The participants will be revealed in the first week of October and during ADE Green