London On Da Track has been called “the best producer in the business as we speak today” by Cash Money Records CEO Bryan ‘Baby’ Williams. The 27-year old is also the preferred producer of fellow Atlanta resident and frequent collaborator Young Thug, who says he will go down as “the greatest producer ever”. Over the years London On Da Track produced for big names like Young Thug, Birdman, Post Malone, Drake, Gucci Mane, 21 Savage and many others, and developed into a full-fledged artist, performer and label owner in his own right. In this unique 1-on-1 Q&A, London On Da Track will share some in-depth stories behind his biggest beats and discuss his coming of age in the Atlanta hip-hop scene, as well as his impact as a leading producer in our game, his career as artist, label head and performer and his influence on hip-hop and electronic music in general.
Mula B, from The Hague, made a name for himself spitting fierce bars on rapid trap beats on his songs, albums and infamous 101Barz-sessions. With producer IliasOpDeBeat and LouiVos of the Wilde Westen-collective in The Hague, Mula flooded the national hip-hop scene with an onslaught of impactful trap tracks and mixtapes with raw punchlines and catchy hooks. With Wilde Westen, an independent outfit with a distinct own style and approach to the industry, in one corner, and Ali B’s SPEC Management in the other, Mula has steadily been building a career as an independent and influential solo artist. In this unique 1-on-1 ADE Beats Music Talk, Mula discusses his journey through the music industry, his background growing up as a talented youth in Schilderswijk, The Hague, his advice for upcoming artists and producers, his future plans and his insider vision on the national hip-hop industry.
Influential Trinidadian DJ and producer The Jillionaire, member of international electronic music juggernaut Major Lazer, is part of a vibrant network of close collaborators that are changing the sound of electronic music and millennial pop music with their unique global approach and deep roots in Caribbean music and sound system culture. In this unique talk hosted by Foot Locker The Jillionaire will discuss his passion for music in general, with an emphasis on Caribbean sound system culture and sneaker culture. There is a selection of sneakers on stage, all with question cards inside. Jillionaire will pick his favorite sneakers, explain why that sneaker, and then answer the question inside, related to his amazing musical career, international sneaker culture, his unique global approach when it comes to pushing the music forwards and other relevant topics.
S01E08 - Sena Performers and Winne: Taking Care of Business iTunes Spotify
Winne is a veteran, a highly respected MC in the Dutch hip hop scene and a source of inspiration to various generations of hip hop artists and other creatives. In this panel hosted by Dutch neighbouring rights organisation Sena, Winne will discuss his inspiring career and his art with special emphasis on the business side. In this conversation with moderator Brian Elstak and Sena director Markus Bos, he will focus on how he has organized his rights and finances since exploding upon the scene and since then; how he organizes the business angle of a musical career with his Couture 33 record label, and share tips with the audience on how to create long jeopardy and a strong financial foundation. In the current music industry it is fundamental for artists/composers and music entrepreneurs to know the inner workings and financial potential of copyright and licensing. At ADE Beats 2018 Sena informs artists on their music licensing and copy rights while Winne will explain how he has dealt with this side of the music business.