Q&A and Cypher: House of Knowledge presents ‘The Unsigned Hype’
Conference
Q&A and Cypher: House of Knowledge presents ‘The Unsigned Hype’
Speakers: Alee Rock, Latifah, Nosa, Rotjoch, 4SHOBANGERS
Moderator: Randall Spann
A crucial element in the history of MC Culture and hip-hop in general, is generational exchange. In essence the MC is truly a communal figure, talking to crowds, hyping them up, taking a stance and being an integral part of a much larger cultural interaction, an exchange that was crucial for the global development of the culture. Younger artists were brought into shows and studio sessions, learning by watching, listening and testing themselves against the artists around them. Then they were given space to step forward and take the mic themselves. Knowledge, experience and visibility were passed from one generation to the next.
With their exciting new project ‘The Unsigned Hype’ – an honorary nod to the legendary column in The Source where some of the biggest names in hip-hop got their break – Rotterdam’s House of Knowledge is re-creating this foundational meeting of generations. ‘Unsigned Hype’ is a development program in which established artists and OG’s put forward new talent that excites them, offer them guidance and experience and introduce them to a wider audience. At ADE Beats hip-hop heavyweights Alee Rock, 4Shobangers, Nosa and Latifah will present the emerging MC’s that each of them is most excited by and discuss mentorship, artistic and cultural development, making space and creating inter-generational opportunities for MC’s.
Then it’s over to the talent. In a live cypher, they step into the circle to show who they are, what they bring and why their OG’s believe they are among the next voices to watch.
Please note: this panel is in Dutch.
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