10 reasons to visit the 10-year anniversary edition of ADE Beats

Sunday, 13 October 2019
On Friday ADE Beats takes place at De Melkweg, therefore we've summed up a number of advantages of visiting the annual international networking conference for hip-hop, bass and beats.
ADE Beats

Following up on the announcements of the conference highlights of ADE Thursday and What's on offer in the East of Amsterdam during ADE, we now shift focus to the reasons you should be visiting ADE Beats conference track on Friday October 18th.

Following up on the announcements of the conference highlights of ADE Thursday and What's on offer in the East of Amsterdam during ADE, we now shift focus to the reasons you should be visiting ADE Beats conference track on Friday October 18th.

1. Get connected: join exclusive networking sessions with key professionals
ADE Beats is the annual platform to network and connect with the international hip-hop, bass and bass community. The conference program taking place in De Melkweg on ADE Friday is the central meeting point for all ADE delegates who work in these fields. Come to the business and networking lounges, check out interesting presentations, connect and get inspired.

2. Get a full update: follow and discuss the latest global business trends with other insiders

Let's talk business at ADE Beats! Find out where the industry, scene and global markets are heading, from Accra to Lagos, from London to Berlin and from Los Angeles to New York. ADE Beats talks to key insiders about rapidly emerging markets, creating sustainable global networks and the many exciting business opportunities that a truly international approach to our industry has to offer.

3. Get knowledge: talking beats and international careers with The Track Masters, Juls and more

This week BBC Music polled over 100 critics in 15 countries to find the greatest hip-hop song ever – and concluded The Notorious B.I.G.’s ‘Juicy’ is the greatest hip-hop song of all time. Good news: its producers, legendary U.S. production team The Track Masters, are at ADE Beats next week – to talk about their work with the greatest in the game, their new global project and keeping ownership as a creative. Juls, one of the most prolific producers in the booming African pop scene, will discuss how he developed his extremely influential sound. And Dutch heavyweights Jarreau Vandal and Mucky will explain how they have been pushing electronic music forward by incorporating, remixing, finding and creating the latest international sounds and finding artistic inspiration on a worldwide scale.

4. Get inspired: the latest industry insights from forward thinking global companies and speakers
At ADE Beats Co-president and Head of A&R Omar Grant of JAY Z’s Roc Nation and his colleagues Dominique Brown and Nima Nasseri will elaborate on how Roc Nation - home off J. Cole, Rihanna, Yellow Claw, Nicole Bus and many others - finds and supports new talent worldwide. Deborah Mannis-Gardner discusses the future of sampling and music rights. Phase One CEO Frank Babar shares his vision on long-term careers in the music industry. Executive Vice-President Nicki Farag of Def Jam will discuss the steps needed to create more representation in the music industry. DJ Lag, Nana Kwame a.k.a. Small God and Timi ‘TMXO’ Aladeloba will share their insider knowledge on Africa’s most popular beats scenes. And UMG Europe’s Neffi Temur, Sureeta Nayyar and Milad Hosseingholikhan will discuss creating strong global networks, breaking international acts in their national markets, and acts from their own markets on an international level.

5. Get on: pitch your music, your projects, and give your career a strong boost

In our legendary Meet the Pro-sessions, delegates get the chance to discuss their music, projects and other industry related questions to key professionals. And of course our annual demo competition Demolition returns! We look forward to the EMPIRE BEATS PITCH with founder and CEO Ghazi Shami, whose company EMPIRE played an important part in the early careers of future icons like Kendrick Lamar, Migos and Anderson Paak. At ADE Beats Ghazi Shami will be scouting beats for a range of musically diverse projects and share his A&R insights with producers and industry professionals alike.

6. Get with the program: discover new acts and trends

ADE Beats and Noisey host a thrilling Dutch talent line-up
on Wednesday October 16th, at the Vice HQ in Amsterdam, where they will present DJ Chamos and performances by Ella John, Sor, Rey Tranquilo, Pjotr, Maximilli, Gian, Casey, Jack, Rarri Jackson, Mensa and Lauwtje. Entrance is free, but you need to RSVP here, to grant entry. This year ADE Beats presents a new, exciting hip-hop, bass and beats showcase night as well in collaboration with their trusted conference venue Melkweg on ADE Friday, after their day program finishes. Check out the first live performance of Akwasi’s exciting new material and sets by Dopebwoy, Woodie Smalls, S10, Cry and Bokoedro – for free with your ADE Beats ticket.

7. Get together: networking and mentor program together with global platform shesaidso
ADE Beats and international networking platform shesaidso host an extensive mentor- and network program for female music professionals in the urban music industry. Together they also present shesaidso’s Brakke Brunch at ADE – the Global Meet Up from 11 AM till 1 PM at Waterkant Amsterdam. Drop by to meet global women in the music industry, connect, network and listen to inspiring 10-minute talks called She.Beats with four of shesaidso’s global members: Glastonbury’s Sally Freeman, Amuse’s Thea Nordqvist, Dutch artist Zanillya and AIM’s Sara Al Hamad. Please RSVP here.

8. Get local: meet the Dutch
ADE Beats is where the Dutch scene meets and they present inspiring and insightful panels, beat pitches and beat competitions with a host of artists and key figures from the national scene. Speakers include Vincent ‘Jiggy Djé’ Patty from Top Notch | Noah’s Ark, Chivv, Glen Faria, Jack, Jebroer, Josylvio, Neenah, Project Money, RIMON, Snelle, Rotjoch, Young Ellens and executives from ROQ ‘N Rolla and Rotterdam Airlines. Want insight on the Dutch national hip-hop market? Meet everyone at ADE Beats.

9. Get schooled: check out the pilot edition of ADE Beats Academy

Another new addition to this year's edition is ADE Beats Academy. Next to the conference, networking sessions and showcases, they also host a free talent program with several partners at special locations throughout the city, discussing subjects including mental health, online music journalism, creating a career as an upstart-DJ and inclusivity. This program is free, but a RSVP is required, find more information here.

10. Get down and represent these genres at ADE
With ADE Beats, hip-hop, bass and beats have a strong and dedicated position within the ADE program, during the week the entire international music industry meets! So, let’s continue to build this platform together and give this thriving international scene the boost it deserves.

Photo credits: Isabel Jansen, Jordy Brada and The Track Masters.

About ADE Beats

ADE Beats, the annual international networking conference for hip-hop, bass and beats, presents international keynote speakers, networking sessions, inspiring music talks, master classes, business cases, and the latest on rising hip-hop, bass and beats markets, business opportunities and emerging trends. The 10th-anniversary edition of the conference takes place at the Melkweg on Friday, October 18th.

ADE Beats thanks its partners Amptec, Amsterdam Dance Event, Buma Cultuur, Eastpak, Foot Locker, Melkweg, Noisey, Prins Bernhard Cultuurfonds, Puma, Puna, Serato, Sena Performers, Splice, Sprite and XITE.

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ADE Beats Program