Sally J Freeman (GB)

Sally’s mission is simple: to help DJs, artists, crews & industry professionals thrive in one of the most demanding and exciting sectors in the world. At the heart of her work are kindness, compassion, and evidence-based practice empowering people to make simple, accessible changes that protect their health, enhance performance and support long, sustainable careers.

Through her pioneering Eat, Sleep, Rave, Relax model, Sally bridges clinical science with real-world electronic music culture. She tackles the raw realities of life on the road: relentless touring, disrupted sleep, high-pressure environments, and the constant demand to be “on.” Her approach moves the industry away from survival mode and towards optimal health & long-term longevity.

- 25+ Years at the Forefront of Dance Culture: Over two decades shaping major areas at Glastonbury Festival, including Silver Hayes and The Glade.
- Industry Veteran: Worked alongside more than 2,500 global artists including Stormzy, Dua Lipa, Charli XCX & Fatboy Slim and over 2,000 electronic music DJ's.
- Clinical Expertise: Consultant Dietitian specialising in mental health, neurodiversity, women’s health, and performance nutrition, with extensive experience across the NHS & private practice.
- Pioneering Specialist: The only Dietitian accredited and listed with the British Association for Performing Arts Medicine (BAPAM).
- Founder & Thought Leader: Creator of the Eat, Sleep, Rave, Relax framework, designed specifically to combat burnout & support nervous system regulation in the night-time economy.

At ADE, Sally brings her signature approach to the essential conversation around artist health, recovery & performance longevity. Combining evidence-based nutrition with deep music industry insight, her engaging, myth-busting sessions deliver practical, immediately actionable strategies to help attendees master their energy, focus & resilience on stage, on tour and beyond.