Vincent Patty (NL)
As a young enthusiastic teenager Vincent Patty decided rapping would make for fun times. So without putting too much thought into it he put pen to paper and words to beats. Pretty soon he found a squad with the same dreams of changing the course of history through Dutch rap and the energy and ignorance needed to act on it. In 2002 Vincent, by that time already better known as Jiggy Djé, dropped his first album with his group DAC. Fast forward to 2006; the still young rapper, student and freelance radio-host and columnistfigured he would enjoy releasing his first solo album and running his own record label, so he started Noah’s Ark. After releasing two solo albums, some group efforts and multiple releases by other artist (mainly existing of close friends), he organically built the second biggest rap label in Holland. Not much time later streaming changed the industry and Noah’s Ark, as well as ‘Big Bro’ label Top Notch were there to reap the benefits. Urban music solidified its position as the new power to deal with. Today Vincent Patty runs both Noah’s Ark and Top Notch, as the two companies merged but remained to exist as two separate labels and brands. Not only focusing on their core: hiphop music and culture, but also exploring the digital realm and becoming increasingly strong as a partner to brands that show interest in hiphop and youth culture in the Netherlands. Hosting his own podcast ‘Wilde Haren de Podcast’ provides the now somewhat grown up and unofficially retired rapper with the space he needs to ventilate his opinion on societal matters and ‘other stuff’.