The Rough Guide Through ADE Friday

Listen, learn and get inspired by the pro's
Day three of our conference provides a new knowledge-filled day of ADE at DeLaMar theater, where ADE Pro focusses on clubbing, gaming and more.

ADE Green is set to make its first appearance on Friday this year. The pioneering conference on sustainability has lined-up a mix of national industry leaders and global game-changers. The track features panels like The Art Of Activism And The Activism Of Art, where they will explore different ways in which music can act as a platform for ideas that can have an positive impact on the world, and how audiences can be empowered to let governments take action. Also witness the launch of Green Deal Circular Festivals by a raft of the participating festivals, and Dutch Environment Minister Stientje van Veldhoven. This project is initiated by The Dutch Government and Green Events International - aiming to create a more sustainable future through collaborations with international festivals.

For ADE Beats head over to De Melkweg, where they will once again cover everything you need to know about the hip-hop, bass and beats scene. Get updated on how to create history and keeping ownership by The Track Masters and hear how co-president and Head of A&R Omar Grant and his colleagues Dominique Brown and Nima Nasseri from Roc Nation operate on a daily basis to create opportunities on a global scale for their artists, ranging from Rapsody, J. Cole and Rihanna, to Dutch artists Nicole Bus and Yellow Claw and Brazilian star Claudie Leitte. At ADE Beats Demolition they are taking their feedback sessions to a more competitive level, so this is your chance to bring your treasured demo, and listen what the pro's have to say about it. Will you be the winner of this year's competition?

ADE Sound Lab returns for their third day with a pulsating program, including ADE MusicTalks with Charlotte de Witte, who will tell the story of her love affair with electronic music, her inspirations, how performing under her own name brought her the freedom to play and create, the challenges of a heavy touring schedule, and how her meteoric rise to a world respected DJ has changed her life forever. Next to this, the legendary modular synth-pioneer Malcolm Cecil, who has worked with the likes of Stevie Wonder and Quincy Jones, will join Music Talks with some old instruments from his own private collection

ADE University is yet again aiming to inspire and educate young creative industry professionals. Focusing on topics like Girls to the Front where Journalist Holly Dicker and panelists discuss hardcore’s rising “new school” and some of the barriers preventing more women, LGBTQ+ and other minority groups from entering the scene. Learn From My Mistakes continues with Wouter Tavecchio, the Q-Dance festival founder tells you all about his fascinating life - and crucially, this will not be to talk about his successes, but his failures, struggles and bumpy roads he’s traversed as an entrepreneur and how they helped him, and can help you, learn to do better business. In addition, a selection of students will head down to the basement for the ADE University and Sprite Refresher Course, where professionals will help them stand out during their next job application in a one resume refresh. ADE University concludes with closing drinks, featuring Lyzza and Sojuju, where alumni can blow off steam with free drinks and can have a dance.

Your daily dose of culture
ADE Friday's cultural program is filled with art, music, and film. The day features the premiere of a 10 minute prelude to a feature documentary about the Kids Of The Bims at De Melkweg, directed by I AM HERE. It portrays the current reality of Amsterdam's Southeast district through the eyes of young artists. From traditional Surinamese music to afrobeat, hip-hop and more, you will discover what shapes the new sound of the Bijlmer and how it affects the current social and cultural landscape in the Netherlands. After the screening there is a Q&A Panel with Boiler Room and the cast from the documentary, chaired by Ravi Amaratunga Hitchcock. At Nowhere, for the first time, Amsterdam Housedance Community will explore the New York City club scene. They will be showing Check Your Body at the Door, a film that shows rare footage of the city's clubs during house music's golden age, and follows the lives of three people on and off the dance floor.

DOKA Amsterdam sees the return of the Live Coding Sessions. Live Coding events, often known as AlgoRaves, are events where the music and visuals are coded live. The DJ and VJ are both coders who can adjust the tone, pitch, rhythm, and image on the spot by modifying code and creating algorithmic compositions. Typically, the process of writing code is made visible by projecting it live in the audience space, with ways of visualising the code as an area of active research and performance.

The events are all accessible for free, or with a discount with the ADE Card. Find the full list of today's events open to ADE Card holders here.

Discovering ADE By Night
Friday's nighttime program kickstarts the ADE weekend with a plethora of events. The Tropenmuseum (Museum of the Tropics) for example is the backdrop for a melting of disco, house and acid from London, Paris, Chicago and Detroit. The neo-renaissance building is the domain of Bradley Zero, Ge-Ology, Jamie 3:26, Jeremy Underground and Julien Simmons, who’ll help you find your groove until the morning comes. Homeless Homies' goal is to unite techno and community, helping homeless people one city at a time. During this event, DJ Bone and nine close friends, including Ben Sims, Carista, and KiNK will be playing at the Shelter from 10 AM till 8 PM. Reinier Zonneveld is set for De Marktkantine where he will set a new record for himself; a 12-hour live-set, and Into The Woods will kick off at the NDSM Wharf hosting Detroit Swindle, Maya Jane Coles, Mino Abadier and TITIA.

With so many more things to hear, see and experience, you can explore the full ADE program here.