If you want to know about the global entertainment industry and particularly live events, you need to know about AEG: one of the world's largest companies in the live music arena. As head of their newly formed in-house branded content studio under AEG Global Partnerships, Raymond Leon Roker understands the place of brands in the entertainment industry. Launched in 2017, AEG Studios leads the creation, production, and development of original branded content for partnerships with major companies across all media and events spaces. AEG Studios clients have included Marriott International, Allergan, YouTube, and Toyota, to name a few.
Having deep roots in the culture, Roker brings years of perspective into how the dance world increasingly fits in mainstream entertainment. As the founder and publisher of URB magazine, he participated hands-on with dance music in the US and globally from the early '90s onwards. In his tenure, he has worked on significant brand partnerships in dance music – including leading Toyota Scion's music projects. Before AEG, Roker was a content strategist at Red Bull Media House, North America. He also oversees the Coachella live stream for AEG's Goldenvoice division.