It's always interesting to meet the team behind a clubland brand, as everyone is unique, with its own strengths and challenges, but this one will be particularly special. Because of course Cocoon – the label and party organization with one foot in Frankfurt, one in Ibiza, and activities that span the globe – is one of the most respected music brands around.
Headed, of course, by the colorful Sven Väth, Cocoon events have been taking place since 1996, and the label has been active in the underground electronic landscape since 2000. All this time, Cocoon has not only maintained its position but maintained its musical and creative integrity without wavering from its vision of real-deal electronic music and enveloping event experiences.
Coming to ADE University to share their experience and enthusiasm will be three of the key people who put Väth's vision into action. They are: marketing executive Patricia Della Bella, who has worked with vital brands across fashion and music; David Wyrich, Cocoon's head of global events who has been with the organization since 2008 and Edgar Dirksen, the Managing Director, a talented techno musician on the sly and part of the organization for over 10 years. As you might guess from this spread of talent and connections, these are people for whom the love of music and creation are intimately tied into business practices. Notebooks at the ready, there's a lot to learn from these creatives.
About ADE University
ADE University is an outreach program that aims to inspire and educate both Dutch and international students who aspire to be the music professionals of the future. It offers a unique program full of interactive discussions, keynotes and Q&A’s, workshops and network sessions covering every possible area of expertise and featuring a wide variety of highly experienced professionals eager to share their knowledge and the insight they have gained through years of experience.
ADE University takes place on Wednesday, October 16th till Friday, October 18th and is kindly supported by Fontys Academy for Creative Industries.