For this year's program we have introduced verticals or blocks of inter-related and complimentary topics, panels and networking moments that cover key areas of the electronic music business. Running alongside the verticals is a selection of more general issues and discussions, industry leader keynotes, artist insights and optimal networking opportunities that take place each and every day.
On Wednesday we kick-off the conference with ADE Health, ADE Live Forum and ADE Legal. ADE Health will question the ups and downsides of having talent, asking whether it is a blessing or a curse. Panels will be examining coping strategies for people who don't enjoy socializing, and how to surround yourself with an entourage of people who will enrich your life. Closing the vertical there's a fireside chat with DJ/producer and former football player Hannah Wants (GB) on the art of saying no and social network pressure.
ADE Live Forum will cover all the issues that promoters, agents and bookers face these days, whether that comes in the form of exclusivity deals or the endless back and forth on billings. We finish the Live Forum vertical with Fabulous Festival Screw-Ups, which is obviously no laughing matter (except that it is), but that also features wisdom and valuable lessons learned, so you don’t have to make the same mistakes as our panelists.
ADE Legal will dive deep into matters that might seem scarily technical at first, but that is vital to anyone running a business. Themes touched on include sampling, the good and bad sides of Article 13 and the increasingly fraught, politicized and complex world of visas and work permits.
Other panels include For Fake's Sake, where we examine a world where money really can buy you fame, and influencers of questionable value are everywhere, alongside Money For The Music In The Mix, asking how and when artists will ever get their fair share when the music they have created is played in DJ sets. On top of all that, we are proud to introduce a new format called We The Audience. It's a panel without panelists where everybody in the room can take part in the discussion, and the first topic will be: Curated Playlists, Good for Business?
On Thursday our main verticals are ADE Labels, Streaming and Publishing, and ADE Brands, which will be running alongside ADE TECH, and a remarkable line-up of keynote interviews and talks. ADE Labels, Streaming, and Publishing are all about getting the music from the creator to the consumer. And To Sign, or Not to Sign? That is the Question, poses a question that every artist asks themselves these days as they seek recognition against the background of a rapidly changing creative and business environment. During How Streaming Breathes New Life Into Music we look at the halo effects of streaming platforms and how they are empowering artists and creating new opportunities for music and musicians.
We also investigate the ever-growing age range of electronic music lovers in From 6-60: The Ever-Expanding Electronic Demographic, and last but definitely not least, that very important question of How to Grow a Money-Tree? will be tackled by a panel of venture capitalists and serial entrepreneurs looking at how you go from being a DJ/producer or a label executive to being an investor, and most importantly, where to place your hard-earned money.
About ADE Pro
ADE Pro is the global business platform for electronic music. Founded in 1995, its the annual gathering of the electronic music industry. The three-day conference runs from Wednesday, October 16th through till Friday, October 18th at DeLaMar Theater and features dedicated programming for music professionals.
You can enter the ADE Pro program with an ADE Conference Pass and ADE Pass, which gives you many benefits, including access to the 2019 ADE delegates database. For ADE TECH and ADE Green you are able to buy separate tickets.