20171018 Amsterdam Dance Event Conference6820 Mark Richter

Brands - Chip E. (Founder, You So Nasty Records, US) Producer, Fabich (Artist, DE) Producer, Floris Kingma (Film Director, CZAR, NL) Expert, Hiroko Yamamura (Artist, US) Producer, Kristen Agee (Founder, CEO, 411 Music Group, US) Expert, Lotte Sterk (A&R Manager, Massive Music, NL) Expert, Roland Leesker (Managing Director, Get Physical, DE) Producer, Sebastiaan Smink (Composer, Sound Designer, Studio Smink, NL), Tom Tukker (Music Producer, Massive Music, NL) Expert, MC: Josh Rabinowitz (Founder, Brooklyn Music Experience, US)

So You Think You Can Sync!, a.k.a. SYTYCS!, is the panel where both highly promising and established musicians with little or no previous sync experience take on creating the music for an advert or a short piece of film. In August, six composers from the world of electronic music were given a previously unseen commercial with the original sound removed. They then had ‘carte blanche’ to sync music that they created specifically for the advert. They were also allowed to use a piece of existing music edited to fit with the images if they preferred. The results will be played in front of a team of advertising industry experts from Massive Music and the director who provided the clip. The experts, led by freelance music director Josh Rabinowitz, will offer their opinions on the approach and relevance of each composer’s effort, alongside giving advice about the art of syncing, methodology and how to get the attention of music supervisors.

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

ADE Conference 2019 includes:
+ ADE Pro
+ ADE BeamLab
+ ADE Beats
+ ADE Green
+ ADE Sound Lab
+ ADE TECH
+ ADE University

The main conference venue is the DeLaMar Theatre in Amsterdam. The other venues are within walking distance from the theatre. You can find all conference venues here. Please be aware that more venues will be added in the upcoming weeks.

All you have to do is to make sure you purchased a ticket for the conference. Both the ADE Pass and ADE Conference Pass will gain you access to the full conference program including all tracks and ADE by Day program. Not interested in the full conference?

No problem, you can easily purchase conference tickets per track. Please scroll down at this page to find all of our conference tickets.

Please be aware that our program will be complete by September 1st; meaning that more panels will be announced in the upcoming weeks.

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