20171018 Amsterdam Dance Event Conference6820 Mark Richter

So You Think You Can Sync!

So You Think You Can Sync!, a.k.a. SYTYCS!, is the panel where both highly promising and established musicians with little or no previous sync experience take on creating the music for an advert or a short piece of film. In August, six composers from the world of electronic music were given a previously unseen commercial with the original sound removed. They then had ‘carte blanche’ to sync music that they created specifically for the advert. They were also allowed to use a piece of existing music edited to fit with the images if they preferred. The results will be played in front of a team of advertising industry experts from Massive Music and the director who provided the clip. The experts, led by freelance music director Josh Rabinowitz, will offer their opinions on the approach and relevance of each composer’s effort, alongside giving advice about the art of syncing, methodology and how to get the attention of music supervisors.

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

The main conference venue is the DeLaMar Theatre in Amsterdam. The other venues are within walking distance from the theatre. You can find all conference venues here.

All you have to do is to make sure you purchased a ticket for the conference. Both the ADE Pass and ADE Conference Pass will gain you access to the full conference program including all tracks and ADE by Day program. If you do not like to attend the full conference, we also offer single sub-conference tickets (available soon).



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