Samantha Mobarek (US)

Speaker (Major Recordings/Warner Records)

Sam Mobarek is a marketing and brand expert with two decades of experience growing revenue and recognition for her clients. She is Head of Warner Records’ recently launched flagship dance label Major Recordings, with a roster including Sam Gellaitry, PARISI, Kenya Grace, and more. She is also founder of Mob Creative, a full-service agency with clients including BMG, Atari, Unidisc, MK, and Maya Jane Coles. Prior to Mob, she led Ultra Music's marketing department at Ultra Music, working with multi-platinum acts such as Calvin Harris, Steve Aoki, Pitbull, and deadmau5, as well as working for live music conglomerate SFX (now Lifestyle) as well as Beatport, and a stint operating pop imprint Lefthook under Sony Music while still a student at New York University’s Stern School of Business.

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