Priimo (GB)

Priimo is a driving force in the underground house world — known for high-energy selections, deep dancefloor awareness, and a strong instinct for programming. As founder of YAYA Records, he’s built a platform dedicated to pushing cutting-edge house and supporting emerging talent.

Priimo also holds a residency at Gonzo’s Tea Room, where he plays an active role in curating lineups and helping bring major global house names under the YAYA banner, including Michael Bibi and Pawsa.

As co-founder of EFFECT, he remains closely connected to the wider community and scene. His productions have gained recognition through releases on Zet Records and Maison Label—and his growing performance profile has included respected venues such as 93 Feet East.