Tracy Chan (US)

Tracy Chan, SVP of Creator, SoundCloud, oversees SoundCloud's Creator ecosystem globally, including tools, services, products and offerings. He's responsible for evolving a feature-rich Creator product for independent artists as they take their careers to the next level on and off SoundCloud. Previously, Chan was the VP, Head of Music at Twitch, where he led the growth of the music vertical by enabling creators to interact with their fans live and empowering those fans to directly support their favorite creators. Under his leadership, Twitch forged first-of-kind partnerships with Universal Music Group, Warner Music Group, Merlin, the National Music Publishers Associations and PROs/CMOs around the world. Chan joined Twitch from Spotify where he was the Director of Product Management, primarily focused on leading product strategy and development for Creator platforms and developing analytics tools for artists and labels, including Spotify for Artists and Spotify Analytics. Chan’s startup CrowdAlbum, a social, photo, and video aggregator that created a “visual history” of musical events from around the world, was acquired by Spotify in 2016. Prior to founding CrowdAlbum, Chan was a product manager at YouTube, where he designed and launched YouTube Insight, the company’s flagship analytics platform for Creators. In 2022, Chan was named to Billboard’s Power List and in 2020 to Rolling Stone’s Future 25.