Sana Ali Aamir (GB)

Sana leads Business Development for Northern Europe at Fever, the global live entertainment platform powering cultural experiences for millions.

At the intersection of technology and music, she partners with festivals, venues, and promoters to grow audiences, sell out shows, and unlock new formats—driven by Fever’s data-led discovery engine and global footprint.

For over five years, Sana has played a key role in building what is now the world’s leading independent tech platform for live entertainment. In June 2025, Fever joined forces with DICE, uniting two powerhouses to better serve the live music ecosystem—trusted by iconic partners like Last Tour, Cercle, Sónar, CircoLoco, Primavera Sound, and Brooklyn Storehouse.

From mobile-first ticketing to hyper-personalised discovery, Fever and DICE are setting a new standard for what live music can be: fan-first, scalable, and built for the future.