Rufy Ghazi (GB)

Rufy Ghazi is a music business professional with experience in product management, digital transformation, and research. She works as a product consultant for music tech companies, drawing on experience at ByteDance (TikTok), Amra (Kobalt Music Group), and various early-stage startups.

She is also the Head of Music Research at Audience Strategies, where she spearheads data-driven research projects for the wider music ecosystem. Notable reports she has authored include the Fourth UK Electronic Music Industry Report (for NTIA), Sound Investments (the first in-depth mapping of the UK music tech ecosystem for Music Technology UK), and A Slice of Fairness (for Aslice).

She is also leading the Fair Play initiative, an independent audit of rights and royalties in electronic music. Its first groundbreaking report on the UK ecosystem attracted attention from outlets like The Guardian, DJ Mag, Resident Advisor, The Quietus, and others.

Rufy has contributed to publications like Billboard, writing on AI’s impact across the music industry, and Attack Magazine, where she addressed the economic realities facing DJs. An AFEM Executive Board member, Abbey Road REDD and BPI GROWMUSIC mentor, she regularly speaks at conferences including Cannes Lions, ADE, Eurosonic, IMS, and Reeperbahn Festival. She continues to advocate for ethical innovation and a more sustainable, equitable music industry.

She is also a DJ and goes by the name Lady Ruffelin, exploring Drum & Bass, dubstep, breakbeat, UKG, and other leftfield bass sounds. Her most recent performance includes opening for the Gorillaz at Copper Box Arena in London (UK).