Matthias Klein (DE)

Matthias Klein is Strategy Director at Sonorous, working across culture, innovation, product and business strategy. He helps companies, founders and creative teams define positioning, develop products and ventures, and translate strategic questions into clear priorities and action.
His experience includes brand and venture building for organisations ranging from the Beatport Group to pre-seed startups. He has developed cultural strategy and platform formats for BMW, MINI and Audi, and led creative direction and campaign strategy for international acts including Moderat and Milky Chance.
His work connects cultural insight with product, brand and commercial strategy, with a focus on music, technology and the creative industries.