MSc. in Marketing and Business Communications. Working in marketing for over 10 years, for multinationals, start-ups and agencies. People sometimes ask me: are you a hands-on strategist or a strategic project manager? I guess that confirms what I love doing as a marketeer. I love the strategic part, making sure we push the brand to a next level, a level that still fits the core of the brand, but is also able to amaze and attract new target audiences. But I also love to make this strategy work, to work towards excellent execution with the team, making sure all parties involved are happy and striving for the same excellence. Especially when we've created a concept that is courageous, a moonshot, this gives me the extra forward energy I need to accomplish the best result, for the brand, for the consumer, for the team and for myself.