Constantin Koehncke has worked at the intersection of music and technology for his entire career, driven by a passion to inspire music creators and build culturally relevant campaigns together with artists. Beginning as a DJ, promoter and technology journalist, Constantin has held various positions in the music and media landscape: from producing shows at MTV to leading public relations of Prince’s last open-air concert in Berlin. After working in London and Berlin, Constantin now leads all marketing efforts for Native Instruments out of their Los Angeles office. As Director Marketing, Digital Services and Americas, Constantin is leading marketing for Native Instruments’ newest digital services, like MetaPop.com, TheLoopLoft.com, and Sounds.com - a subscription-based service for loops and samples, which launched in January 2018 . In his role, he also continues to drive strategy for all campaigns for Native Instruments in the Americas market, with a focus on creative strategy and content creation. As an ambassador for creativity, culture and technology, Constantin has conceived campaigns with diverse artists such as Noah “40” Shebib or Odesza, and has spoken at various international conferences such as WMC, SF Music Tech, Amsterdam Dance Event and SXSW.