Ali Sachedina is Saavn’s General Counsel and Vice President of Business Affairs. Based in New York and Mumbai, Ali is responsible for overseeing all of Saavn’s legal, compliance and regulatory affairs around the world. This includes negotiating agreements with artists and rights owners, advising and working with the Indian government on policy initiatives such as copyright protection and digital anti-piracy, while also engaging in a wide spectrum of business development activities for Saavn.
Ali joined Saavn with fifteen years of experience an entertainment attorney. As a solo-practitioner, Ali counseled clients - including multi-national media companies, Platinum award-winning hip hop and marquee Bollywood composers - on a wide array of transactions in the United States and India. From 2008 to 2012, he founded and successfully operated Kinetic Management, an artist management company considered by many as the gateway for independent artists from India into North America. Ali’s management roster included Nitin Sawhney, Kailash Kher, and Karsh Kale. In 2013 Ali established Armshouse a New York-London-Mumbai production company focused on the development of the electronic music scene in India. From 2013 – 2015, Armshouse curated and produced bass music stages at the four-day, 120 artist EDM festival, Vh1 Supersonic Goa. Armshouse is, in conjunction with other local Indian partners,
responsible for bringing artists such as Skrillex, Major Lazer and Mala for their first-ever performances in India.
Ali is a graduate of the University of Virginia (B.A. Religion & Middle East Studies, Minor in Persian Language and Literature) and the University of Richmond School of Law.
Founded in 2007, Saavn is India's leading digital music streaming service, transforming how people around the world access and experience music on a daily basis. Saavn is currently accessed in 196 countries and offers 30 Million tracks in 13 languages: Hindi, English (India only), Tamil, Telugu, Punjabi, Marathi, Gujarati, Bengali, Kannada, Malayalam, Bhojpuri, Rajasthani and Urdu. The company has 900+ label partnerships and growing, including Universal, Sony, T-Series, Tips, YRF, Saregama, Eros and Warner Music.
Saavn’s investors include Tiger Global Management, Liberty Media, Bertelsmann, Steadview Capital, Ward Ferry Management, Tree Line Investment Management, Quilvest, Mousse Partners, Wellington Capital Management, and a number of strategic individuals, including former Vodafone CEO, Arun Sarin, and, Guy Oseary, Chairman of Maverick and manager of global artists including Madonna and U2. The Saavn team has previously presented at Strata + Hadoop World in Singapore, Mobile Marketing Association (MMA), MusicMatters, and at Cannes Entertainment Lions. In 2016, Saavn expanded its content offering into Saavn Original Programming, a slate of original, non-music audio programs that range from comedy and storytelling to mythology and cricket.
With its headquarters in New York, Saavn has also runs offices in Mumbai, Gurgaon, Bangalore and California.