The New Era of Music Promotion: Viral Content, Fan Building, and Career Growth
Conference
The New Era of Music Promotion: Viral Content, Fan Building, and Career Growth
Panellists: Eelko van Kooten (Founder Spinnin' Records/Collabhouse, NL), Galya Tityukova - Gallya (A & R/Label Manager/Artist/Set About Music, (BG)Ben Reid (VP at Triller, GB), Dan Carter (Carter Projects/Ex-TikTok, GB)
Moderator: Mandy Salem-Aubry, Founder Mandy Salem-Aubry Music Services (GB/FR)
Join industry experts Eelko van Kooten (Founder, Spinnin’ Records and Collabhouse), Ben Reid (VP, Triller), Gallya (A & R/Label Manager/Artist/Set About Music), Dan Carter (Carter Projects/Ex-TikTok), and Moderator, Mandy Salem-Aubry, as they explore how short-form video platforms and collaborative creator tools are transforming music promotion. Artists now have unprecedented opportunities to grow their careers without the backing of a traditional label, from cultivating an online following to building a compelling live presence. This panel will reveal how to create viral content, expand reach, and monetise music, with fan engagement and social media presence more critical than ever. Learn the strategies shaping today’s thriving music careers, putting artists in control of their growth and future.
See you at the panel—bring your questions and get real-world advice from the experts.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 22nd 〰 26th, 2025
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 22nd 〰 26th, 2025
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
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