The EDM Boom: Lessons From the 2010s
Conference
The EDM Boom: Lessons From the 2010s
Speakers: Ferry Corsten (DJ/producer), Lorne Padman (President of Dim Mak Records), Lars Schlichting (Director of Product Planning, Artist Relations at Pioneer DJ Americas)
Moderator: Alexei Barrionuevo (journalist, director/co-producer of “Waiting For The Drop,” a documentary)
In the early 2010s, electronic dance music (EDM) blew up in the U.S., becoming super popular with a more mainstream sound. Big room house music was everywhere, and DJs like Avicii, Hardwell, David Guetta, and Swedish House Mafia were making huge waves. This led to skyrocketing DJ fees and shook up club scenes in places like Las Vegas and Ibiza. At the same time, massive festivals like Electric Daisy Carnival and Ultra Music Festival started popping up all over the world, turning dance music into a multi-billion-dollar industry.
One company even saw the money-making potential and tried to create a huge business by buying up EDM-related assets and going public on the stock market in 2013. Social media’s rise also played a big role, pushing DJs to partner with brands to boost their careers and, in some cases, turn themselves into brands. All events that changed the way electronic music got experienced.
Together with Alexei Barrionuevo, director of Waiting For The Drop - a film about the 2010s EDM boom and its impact, that will be screened on Friday at Melkweg - this panel will look at how the EDM boom affected the dance music culture that was established in Europe and changed the business side, and the tension it caused with the music during that time. Joining Alexei, are DJ and producer Ferry Corsten, Lorne Padman - president of Dim Mak Records and AlphaTheta/Pioneer DJ’s Sr. Director of Artist Relations Lars Schlichting.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 16th 〰 19th, 2024
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a four-day program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
October 16th 〰 19th, 2024
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a four-day program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Conference FAQ
ADE PRO
Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.
ADE LAB
ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions and ADE Lab can be found on the ticket page.
✓ Valid all 5 days of ADE
✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more
✓ Access to all Network events, matchmakings & Business Hubs
✓ Access to ADE Pro's networking database
✓ Access to ADE Festival and Arts & Culture program
✓ The official ADE x G-Star RAW 2024 Bagpack
✓ Travel for free during ADE with GVB
✓ Train like a Pro with TrainMore
and more benefits ...
Read more about the ADE Pro Pass and other tickets.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW
Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 15: 16:00 to 20:00
Wednesday October 16: 09:00 to 19:00
Thursday October 17: 08:30 to 19:00
Friday October 18: 08:30 to 19:00
Saturday October 19: 10:00 to 19:00
Sunday October 20: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.
Tuesday October 15: 14:00 to 18:30
Wednesday October 16: 09:00 to 18:30
Thursday October 17: 09:00 to 18:30
Friday October 18: 09:00 to 18:30
Saturday October 19: 09:00 to 18:30
Sunday October 20: 09:00 to 18:30
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.
Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam
Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED
~ Evening pick-up desk for ADE Pro Passes.
NOTE
Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
Related Events
All About Artist Handling
Esther Gramsma (IT'S HER)
Armada University: Armin van Buuren x DJ.Studio
Armin van Buuren (Armada Music)
Armada University: Skytech
Skytech (Artist)
Playing, Producing and Processing Vinyl with Freddy K
Freddy K (DJ, Producer), Bas Jenster (Vault Sessions)
A Touch of Modular Synthesis with David Castellani
David Castellani (DJ, Producer)
Dolby Atmos House - Thursday Program
Dive into sound reimagined with Dolby Atmos
Mixer Listening Station with Menura Audio
A modular mixer to explore your sound!
RA Exchange Live: Patrick Mason
Patrick Mason (Artist), Chloe Lula (Resident Advisor)
Hands-On Techno: Live Electronics with Hardware by Amanda Chang
Amanda Chang (Artist)