SoundCloud - Essential Insider Knowledge

Speakers: Eliah Seton (CEO, SoundCloud), Mau P (Artist), Emmy Lovell (Global Head of Music, SoundCloud)

In this Insider Knowledge session, global DJ/producer Mau P will join CEO of SoundCloud Eliah Seton and SoundCloud’s Global Head of Music Emmy Lovell. Together, they will discuss the strategic moves that have defined Mau P’s career and rapid success, and how SoundCloud has been instrumental in supporting independent artists like him. This session promises to provide valuable insights for all levels of artists and music professionals looking to leverage digital platforms for success.

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.


These were the ADE Pro Pass benefits of 2024. Benefits of the ADE 2025 Pro Pass are yet to be announced.


✓ Valid all 5 days of ADE

✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more

✓ Access to all Network events, matchmakings & Business Hubs

✓ Access to ADE Pro's networking database

✓ Access to ADE Festival and Arts & Culture program

✓ The official ADE x G-Star RAW 2024 Bagpack

✓ Travel for free during ADE with GVB

✓ Train like a Pro with TrainMore

and more benefits ...

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW

Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

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