18/10

African Independent Records: Finding Global Success

Conference

African Independent Records: Finding Global Success

Speakers: Grace Ladoja (Homecoming), Dare Balogun (Homecoming)

Presented by HOMECOMING
This panel will explore the strategies and frameworks that independent artists and their teams can use to release records that achieve both financial success and cultural impact. By focusing on real-world examples and proven methods, this discussion will offer insights into the independent music industry, specifically in Africa and beyond. The conversation will touch on marketing strategies tailored to the African music landscape, team-building across the continent and internationally, and how radio, club promo, and grassroots movements can create million-dollar success stories.

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

✓ Valid all 5 days of ADE

✓ Access to all conference tracks: ADE Pro, Lab, Green, Beats & more

✓ Access to all Network events, matchmakings & Business Hubs

✓ Access to ADE Pro's networking database

✓ Access to ADE Festival and Arts & Culture program

✓ The official ADE x G-Star RAW 2024 Bagpack

✓ Travel for free during ADE with GVB

✓ Train like a Pro with TrainMore

and more benefits ...

Read more about the ADE Pro Pass and other tickets.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions for ADE 2025, we kindly ask you to fill in this form: https://wkf.ms/4gUA9oW

Our Conference team will review all proposals. If your idea stands out and sparks their interest, the team will reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband


Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam

Tuesday October 15: 16:00 to 20:00
Wednesday
October 16: 09:00 to 19:00
Thursday
October 17: 08:30 to 19:00
Friday
October 18: 08:30 to 19:00
Saturday
October 19: 10:00 to 19:00
Sunday
October 20: CLOSED

~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.


I Amsterdam Store - Central Station
Address: De Ruijterkade 28 B t/m D, 1012 AA Amsterdam.

Tuesday October 15: 14:00 to 18:30
Wednesday
October 16: 09:00 to 18:30
Thursday
October 17: 09:00 to 18:30
Friday
October 18: 09:00 to 18:30
Saturday
October 19: 09:00 to 18:30
Sunday
October 20: 09:00 to 18:30

~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam.


Het Groene Paleis
Address: Nes 76, 1012KE Amsterdam

Tuesday October 15: CLOSED
Wednesday October 16: 18:00 to 22:00
Thursday October 17: 18:00 to 22:00
Friday October 18: 18:00 to 22:00
Saturday October 19: 18:00 to 20:00
Sunday October 20: CLOSED

~ Evening pick-up desk for ADE Pro Passes.



NOTE

Please be aware that your E-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.

Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

Related Events

Meet the Event Organizers & Promoters

bebe bad (Freï), Emmett Costello (AVA), Maarten Pordon (OPTISCH), Rakesh Sharma (KESH.network), Sarah McBriar (AVA), Stefanie van der Meijden (Thuishaven), Tamara de Jong (ZeeZout), Rhea Ruben (ZeeZout), Emilie Rosnes (cathar_sis), Sven Bergshoeff (E&A Events), Tim de Rooij (Thuishaven, NL), Tim Middelesch (Awakenings), Vindya (Daytimers), Sita Shah (Daytimers), Olga Zegers (Westergas), Evan Chen (East Electronic Event), Ioana Chereji (UNTOLD Universe), Guga Trevisani (Entourage Live / Entourage Artists), Jim Neyda (Bon Bon Entertainment), Henry X (Blends World), Gregory Vrede (Infinite Genius)

Roundtable Workshop: 10 Ideas to Foster Safer Spaces in the Music Industry Workplace

BumaStemra, Buma Music in Motion, AFEM and Collective RIOT

SoundCloud - Essential Insider Knowledge

Eliah Seton (CEO, SoundCloud), Mau P (Artist), Emmy Lovell (Global Head of Music, SoundCloud)

Talking facts: Africa's Music Industry

Grace Ladoja (Homecoming), Dare Balogun (Homecoming)

Dancefloor SOS: Enhancing Safety in Nightlife with SafeNow and Jägermeister

Tilman Rumland (SafeNow), Olivia O'Leary (Jägermeister)

The State of Independence in 2024 and Beyond

Roland Leesker (Get Physical Music), Chris Goss (Hospital Records), Beks (Artist), Silvia Montello (Voicebox Consulting), Keir Tyrer (Shogun Audio Group), Brian Miller (TuneCore), James Palmer-Bullock (The Wild Seeds), Anyasa (Artist), Carly Wilford (Artist)

L-Acoustics: The Future of Festivals – Make Mine Spatial

Adam Nicholas (Artistic Director, Polygon Live), Oscar Sturup (Director of Application, L-ISA global, L-Acoustics), Finlay Johnson (AFEM)

Amelie Lens x Charlotte de Witte

Charlotte de Witte (Artist), Amelie Lens (Artist), Jeroen Delodder (DJ, Radio Presenter & Curator)

The Future of Clubs and Venues

Dimitri Hegemann (Founder, Tresor), Andrew Blackett (fabric), Duncan Stutterheim, Andrew Kelsey (Founder, Liaison), Raaf Verhoef (Programmer, Paradiso), Martje Kremers (Booking Agent, Primary Talent), Lévi Smulders (Promotor, Melkweg), Kenny Eshinlokun (Taboo), Ollie Seaman (Wasserman), Tommy Vaudecrane (Technopol), Bloody Mary (Artist / Owner, Dame-Music), Claire Wright (Founder, BUDDY), Lainie Copicotto (The Greenhouse)

Closed Event: The IAEL Annual General Meeting

International Association of Entertainment Lawyers (Closed Session)