Predicting Hits: Human vs. Machine

Speakers: Dr. Paul J. Zak (Co-Founder, Immersion), Dr. Alexander Genevsky (Professor, Erasmus University), Bibi Kor (Head of A&R, Sony Music)
Moderator: Lorne Padman (Dim Mak Records)

In an age where Artificial Intelligence intersects with every industry more and more, a central question has entered the music realm: can AI's predictive power reshape the music landscape?

Presenting an exploration of this potential shift in our industry, we delve into Neuroforecasting - where neuroscience meets artificial intelligence. Integrating the power of neural responses to music into a machine learning algorithm, new research suggests that hits can be forecasted with a staggering 97% accuracy.

During ADE Pro, two absolute specialists in the realm of neuroscience and market-level analysis are set to guide us into the future: Professor at Claremont Graduate University and veteran tech entrepreneur Dr. Paul J. Zak, alongside Associate Professor of Marketing and Consumer Neuroscience Dr. Alexander Genevsky. They are joined by Kim Hoekema, A&R Manager at Sony Music, to help explore how technologic advancements can enhance the A&R process.

Felix Meritis

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The program for this year is complete. The application form for ADE 2024 will be available online soon.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.

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