Nigeria’s Club Sounds: The Rise of The Alté Movement


Nigeria’s Club Sounds: The Rise of The Alté Movement

With the explosive and record-breaking international success of Nigeria’s extremely vibrant club and pop music scene over the past few years, ADE Beats invites visionary artist TeeZee, a founder and pioneer of West Africa's eclectic alté movement - the most exciting, refreshing and influential cultural phenomenon in the region and ready to explode on the world stage.

Lagos based Teni “TeeZee” Zaccheaus represents a New Generation outlook at the intersection of culture. He is co-founder and president of NATIVE Records, an exclusive label joint venture with Def Jam Recordings US, and the first of its kind in Africa - and co-founder of THE NATIVE, a Black-owned, multi-platform media company dedicated to the discovery and development of young African artists and youth culture.

TeeZee has been spearheading the game changing alté movement, that has been having a tremendous impact on the hugely popular global afrobeats scene. TeeZee’s music is as diverse as his persona blurring the genre/gender lines, and he has been taking his talent around the world, bringing exciting artists like Skepta, Davido, Kid Cudi, Tems and many others to his world sonically and stylistically.

As TeeZee is looking to cement his place as one of Africa's leading performers, he is also well on his way to become one of Nigeria’s first young music moguls with an ambition to take the addictive and eclectic sound and style of his generation and buzzing scene all over the globe.

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE 2023 backpack

Separate tickets for ADE Lab, ADE BMIM, and ADE Green are also available on our ticket page.


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

A couple weeks prior to ADE we will complete the ADE Conference program.

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We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The program for this year is complete. The application form for ADE 2024 will be available online soon.

ADE has a couple of preferred hotel partners:

Meet Me At The Hotel
IJDOK 6, 1013 MM Amsterdam, Netherlands


Prinsengracht 587, 1016 HT Amsterdam, Netherlands

Information about the pick-up points will be announced soon.