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Youtube - Essential Insider Knowledge

Mathieu Rousselot (Head of Music Business Development & Partnerships, EMEA, YouTube), Coen Calkhoven (Marketing & YouTube Manager, STMPD RCRDS), Connie Chow (Dance & Electronic Marketing Strategy Director, FUGA), Henri Lessing (Managing Partner, Age Media)
Moderator: Jennifer Feaster (Managing Partner, Age Media)


Mastering Growth on YouTube & YouTube Music


YouTube remains the biggest streaming platform in the world, where the opportunities to build a community and keep people engaged are endless. Besides uploading content, finding was to engage audiences can be a challenge to navigate. Leading figures in video streaming team up this ADE Thursday to share their tricks of the trade: Head of Music Business Development & Partnerships EMEA at YouTube Music Mathieu Rousselot, Marketing & YouTube Manager of STMPD RCRDS Coen Calkhoven, Dance & Electronic Marketing Strategy Director at FUGA Connie Chow and AGE Media's Managing Partner Henri Lessing join this panel. The four offer you a comprehensive guide to help you understand the ever-evolving landscape of streaming and content.

Felix Meritis

Conference FAQ

ADE PRO

Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.

ADE LAB

ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00
CLOSED ON SUNDAY

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00
CLOSED ON SATURDAY & SUNDAY

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.