Youtube - Essential Insider Knowledge

Mathieu Rousselot (Head of Music Business Development & Partnerships, EMEA, YouTube), Coen Calkhoven (Marketing & YouTube Manager, STMPD RCRDS), Connie Chow (Dance & Electronic Marketing Strategy Director, FUGA), Henri Lessing (Managing Partner, Age Media)
Moderator: Jennifer Feaster (Managing Partner, Age Media)

Mastering Growth on YouTube & YouTube Music

YouTube remains the biggest streaming platform in the world, where the opportunities to build a community and keep people engaged are endless. Besides uploading content, finding was to engage audiences can be a challenge to navigate. Leading figures in video streaming team up this ADE Thursday to share their tricks of the trade: Head of Music Business Development & Partnerships EMEA at YouTube Music Mathieu Rousselot, Marketing & YouTube Manager of STMPD RCRDS Coen Calkhoven, Dance & Electronic Marketing Strategy Director at FUGA Connie Chow and AGE Media's Managing Partner Henri Lessing join this panel. The four offer you a comprehensive guide to help you understand the ever-evolving landscape of streaming and content.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE 2023 backpack

Separate tickets for ADE Lab, ADE BMIM, and ADE Green are also available on our ticket page.


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

A couple weeks prior to ADE we will complete the ADE Conference program.

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We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The program for this year is complete. The application form for ADE 2024 will be available online soon.

ADE has a couple of preferred hotel partners:

Meet Me At The Hotel
IJDOK 6, 1013 MM Amsterdam, Netherlands


Prinsengracht 587, 1016 HT Amsterdam, Netherlands

Information about the pick-up points will be announced soon.