TikTok - Essential Insider Knowledge


TikTok - Essential Insider Knowledge

Ole Obermann (Global Head of Music Business Development, TikTok/Bytedance), others TBA

This keynote sheds light on the latest trends, tools, and techniques to help you thrive in the digital space and grow in sustainable ways. TikTok/Bytedance's Global Head of Music Business Development, Ole Obermann, joins ADE Pro for a keynote speech on ADE Friday. Get to know the ways of the platform everybody wants to use, join, and unravel. TikTok offers artists and tracks the biggest potential to go viral, and pushes songs with their Sounds and Trend Discovery tools. A big-time artist joins Obermann to explain the app from the inside out, where just as much happens as we see on the user side of the extremely populair video app.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE 2023 backpack

Separate tickets for ADE Lab, ADE BMIM, and ADE Green are also available on our ticket page.


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

A couple weeks prior to ADE we will complete the ADE Conference program.

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We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The program for this year is complete. The application form for ADE 2024 will be available online soon.

ADE has a couple of preferred hotel partners:

Meet Me At The Hotel
IJDOK 6, 1013 MM Amsterdam, Netherlands


Prinsengracht 587, 1016 HT Amsterdam, Netherlands

Information about the pick-up points will be announced soon.