demo:drop Do's and Don'ts with Nicky Romero & Jorik van de Pol


demo:drop Do's and Don'ts with Nicky Romero & Jorik van de Pol

Nicky Romero, Jorik van de Pol (A&R director, Protocol Recordings)

Please send your demo to [email protected]!

Ever wondered why your demo hasn't been picked up after sending it out to hundreds of labels? Don't get demotivated! Most of the time, it's not about your creativity or productional skills, but about the fact that your work, and most importantly, your way of approaching an A&R, needs to stand out from the huge demo-drop crowd. A true skill you need to develop! In this educational masterclass, Protocol label owner and artist Nicky Romero and A&R director Jorik van de Pol spill the secrets on perfecting the art of demo pitching, having been on both sides of the blade.

If you feel confident or are curious about your tactics, share your demo to [email protected], the way you would normally reach out to a label and expect to discover the intricacies of submitting your demo effectively, uncovering the essential do's and don'ts, and receive valuable insights on crafting compelling emails. Yes, your work will be used on stage as a case-study, and reviewed by Nicky Romero & Jorik!

After all that knowledge sharing, the two might shift focus for a bit and share some valuable feedback on the demo's that have been shared on a music production level... An opportunity to not miss out on!

Please note that sending in your demo does not guarantee that your entry will be reviewed live on stage.

Brakke Grond

Conference FAQ


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

Happy to see your interest in enhancing and contributing to our Conference program! To submit your conference ideas or panel suggestions, kindly complete this online application form provided.

Our Conference team will review all proposals. If your idea stands out and piques our interest, we'll reach out to you. Keep in mind that we receive numerous submissions, so using this application form doesn't guarantee selection. We appreciate your understanding.

Please visit one of our info & ticket centers to receive your personal ADE Pro badge & wristband:

PRO Registration Desk at Felix Meritis
Tue 17 October: 16:00 to 20:00
Wed 18 October: 09:00 to 20:00
Thu 19 October: 09:30 to 20:00
Fri 20 October: 08:30 to 20:00
Sat 21 October: 10:00 to 20:00

PRO Registration Desk at I Amsterdam Store - Central Station
Tue 17 October: 14:00 to 19:00
Wed 18 October: 09:30 to 19:00
Thu 19 October: 09:30 to 19:00
Fri 20 October: 09:30 to 18:00
Sat 21 October 09:30 to 18:00
Sun 22 October 12:00 to 17:00

PRO Evening Registration Desk at Het Groene Paleis
Wed 18 October: 18:00 to 22:00
Thu 19 October: 18:00 to 21:00
Fri 20 October: 18:00 to 21:00

Please be aware that your E-ticket is strictly personal and non-transferable. Identification with your ID/passport is mandatory which means your items cannot be picked up by someone else.

Also, don’t forget to complete your details before ADE to make sure we have all your details for your personal badge.