demo:drop Do's and Don'ts with Nicky Romero & Jorik van de Pol


demo:drop Do's and Don'ts with Nicky Romero & Jorik van de Pol

Ever wondered why your demo hasn't been picked up after sending it out to hundreds of labels? Don't get demotivated! Most of the time, it's not about your creativity or productional skills, but about the fact that your work, and most importantly, your way of approaching an A&R, needs to stand out from the huge demo-drop crowd. A true skill you need to develop! In this educational masterclass, Protocol label owner and artist Nicky Romero and A&R director Jorik van de Pol spill the secrets on perfecting the art of demo pitching, having been on both sides of the blade.

If you feel confident or are curious about your tactics, share your demo to demodrop@nickyromero.com, the way you would normally reach out to a label and expect to discover the intricacies of submitting your demo effectively, uncovering the essential do's and don'ts, and receive valuable insights on crafting compelling emails. Yes, your work will be used on stage as a case-study, and reviewed by Nicky Romero & Jorik!

After all that knowledge sharing, the two might shift focus for a bit and share some valuable feedback on the demo's that have been shared on a music production level... An opportunity to not miss out on!

Please note that sending in your demo does not guarantee that your entry will be reviewed live on stage.

Brakke Grond

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE 2023 backpack

Separate tickets for ADE Lab, ADE BMIM, and ADE Green are also available on our ticket page.


Join us at the Felix Meritis for the full ADE Pro programme. The conference is set to be extended by an additional day, taking place from ADE Wednesday to Saturday. Just down the road the prestigious Andaz Amsterdam by Hyatt Hotels is transformed to a buzzing network & business hub from Wednesday to Friday.


ADE Lab returns with a four-day programme from ADE Wednesday to Saturday at the Brakke grond and many more venues around the Amsterdam Nes area.

A couple weeks prior to ADE we will complete the ADE Conference program.

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We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions and ADE Lab can be found on the ticket page.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The program for this year is complete. The application form for ADE 2024 will be available online soon.

ADE has a couple of preferred hotel partners:

Meet Me At The Hotel
IJDOK 6, 1013 MM Amsterdam, Netherlands


Prinsengracht 587, 1016 HT Amsterdam, Netherlands

Information about the pick-up points will be announced soon.