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What’s So Special About Direct 2 Fan Marketing?

Clara Suess (Founder, Suess Media), Deron Delgado (Label Manager, Dirtybird), Will Spencer (Chief Commercial Officer, Music Glue), Neal (Founder & Head of Strategy, TheDrop.), Jess Mitchell (Marketing Director, Monstercat), Sam Feldt (DJ/Producer, Fangage)

Moderator: Chloe Johnson (Chief Client Officer, Verifi Media)


Direct to fan marketing seems to be filling some of the fiscal gaps left by the disappearance of the live industry, and anything that makes artists and indie labels more financially secure has to be a good thing. But what exactly is it? Is it really ‘a new thing’? And will it really improve your business/creative life, or is it just another distraction from the core business of making and marketing great music? ADE dives deep into the latest example of fan/artist connectivity.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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