What's In A Name? What Is Your Artist's Name And Likeness Really Worth In The Metaverse?

Mirjam Mollema LL.M. (Partner, de Merkplaats), Kyle Hopkins (Senior Manager of Music Supervision, Xbox Game Studios), Jelmer Rotteveel (Founder, Soar Music Group), Gareth Deakin (RCRDSHP)

Moderator: Kitty Leerling (Dutchblend)

The fact that several A-Listers including Prince, Whitney Houston and James Brown have sold the right to exploit both their name and their image has been met with a mixture of surprise and, in some cases, shock. But looking at the larger picture, and taking on board the fact that we live in a society that is increasingly attached to virtual worlds, would it not in fact be handy to have your avatar earning money? What are the first steps to seeing if your name and image are saleable, and what they’re really worth? And, most importantly. whether or not you can retain some control over how those rights are used, what to do if you feel they are being abused, and who the best people are to broker such a deal.

Huis Vasari (Vrije Academie)

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