Login

What's In A Name? What Is Your Artist's Name And Likeness Really Worth In The Metaverse?

Mirjam Mollema LL.M. (Partner, de Merkplaats), Kyle Hopkins (Senior Manager of Music Supervision, Xbox Game Studios), Jelmer Rotteveel (Founder, Soar Music Group), Gareth Deakin (RCRDSHP)

Moderator: Kitty Leerling (Dutchblend)


The fact that several A-Listers including Prince, Whitney Houston and James Brown have sold the right to exploit both their name and their image has been met with a mixture of surprise and, in some cases, shock. But looking at the larger picture, and taking on board the fact that we live in a society that is increasingly attached to virtual worlds, would it not in fact be handy to have your avatar earning money? What are the first steps to seeing if your name and image are saleable, and what they’re really worth? And, most importantly. whether or not you can retain some control over how those rights are used, what to do if you feel they are being abused, and who the best people are to broker such a deal.

Huis Vasari (Vrije Academie)

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

Shape CopyCreated with Sketch.