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The Opportunities Of Augmented Reality

Tim van der Wiel (Founder & CEO, GoSpooky), David Norris (European Head of Creative Strategy, Snap Inc), Sarah Burslem (Director of Business Development, Niantic Inc)

Moderator: Vivian Kowalski (Somention)


Over the past few years Augmented Reality has been embraced by society through the popularity of social media and mobile games. In addition, the adoption by some of the biggest global lifestyle brands appealed to the imagination of the public. But past the gimmicks and selfie filters there’s more that meets the eye. It seems like we haven’t even seen the full potential as the immersive technology is improving by the day. During this conversation we will take a deeper look into the opportunities together with some of the brightest minds from leading companies within the industry.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The ADE conference locations are Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

The full ADE Conference program is now online and can be found here on the program page.

Yes, but keep an eye out the event page in case there might be a last minute change.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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