Chris Carey (Head of Music, Media and Entertainment, Opinium), Richard Smoorenburg (Managing Director Data and Digital Media, Media.Monks), Anthony Thissen (Founder and Strategy Director, Bravoure), Georgia Harrison (VP of Customer Success, EMEA)
Moderator: James Fleury
Data has become a valuable asset to the music, event and entertainment industry. Therefore, many of the organizations are scaling up their data operations. Extensive fan profiles empower companies to monitor behavior and make predictive analysis in order to optimize the decision making process. In addition, knowing your fans or customers will help to personalize communication, offer relevant content and unique recommendations which will increase the overall engagement. But collecting an almost unlimited amount of data raises a lot of ethical (mostly privacy related) questions. This discussion address these questions, talks about the challenges and elaborates on solutions.