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Datamining: Goldmine and Minefield

Chris Carey (Head of Music, Media and Entertainment, Opinium), Richard Smoorenburg (Managing Director Data and Digital Media, Media.Monks), Anthony Thissen (Founder and Strategy Director, Bravoure), Georgia Harrison (VP of Customer Success, EMEA)

Moderator: James Fleury


Data has become a valuable asset to the music, event and entertainment industry. Therefore, many of the organizations are scaling up their data operations. Extensive fan profiles empower companies to monitor behavior and make predictive analysis in order to optimize the decision making process. In addition, knowing your fans or customers will help to personalize communication, offer relevant content and unique recommendations which will increase the overall engagement. But collecting an almost unlimited amount of data raises a lot of ethical (mostly privacy related) questions. This discussion address these questions, talks about the challenges and elaborates on solutions.

Felix Meritis

Conference FAQ

The ADE Pro Pass  provides access to our complete conference program. As well as:

+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE x G-Star RAW 2022 backpack

We are excited to have the conference back in person this year. The locations will be at Felix Meritis, Huis Vasari (Vrije Academie), and Fosbury & Sons.

We are still adding conference events to our line-up as we speak. The final drop will be a couple weeks prior to this year's ADE.

As we are still releasing the full program, the times will be confirmed a couple of weeks prior to this year's ADE.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Conferece is the ADE Pro Pass.

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