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Buying IP or Building it?

With major festival brands becoming household names in China, it seems wise to invest in existing IP and introduce this to China. On the other hand, one can question how smart it is to invest in a brand that is still rather unknown to the audience. Chinese festivals have shown that building your own IP is hard work, but can pay off. And if you build it, who do you work with?​

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

The main conference venue is the DeLaMar Theatre in Amsterdam. The other venues are within walking distance from the theatre. You can find all conference venues here.

All you have to do is to make sure you purchased a ticket for the conference. Both the ADE Pass and ADE Conference Pass will gain you access to the full conference program including all tracks and ADE by Day program. If you do not like to attend the full conference, we also offer single sub-conference tickets (available soon).



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