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Buying IP or Building it?

With major festival brands becoming household names in China, it seems wise to invest in existing IP and introduce this to China. On the other hand, one can question how smart it is to invest in a brand that is still rather unknown to the audience. Chinese festivals have shown that building your own IP is hard work, but can pay off. And if you build it, who do you work with?​

Conference FAQ

ADE's Conference program features multiple conference tracks and offers the ultimate business and inspiration platform in the field of electronic music, attracting music- and related industry professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers.

ADE's 2020 venues will soon be announced!

All you have to do is to make sure you purchase an ADE Pro pass. This ticket will grant you access to the full conference program including all conference tracks and arts & culture program.

If you do not wish to attend the full conference, we also offer single sub-conference tickets (available soon).


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