16/10

ADE BeamLab in Conversation with Studio Drift about Franchise Freedom

Conference

05a FF NASA Ossipvan Duivenbode

ADE BeamLab in Conversation with Studio Drift about Franchise Freedom

Franchise Freedom is a performative artwork by Studio Drift merging nature and technology creating an immersive experience. Hundreds of luminous drones perform an aerial choreography simulating a flock of starlings, flying autonomously and exploring the individual versus the group. Studio Drift created a biological algorithm based on over 10 years of research into natural swarm behavior and embedded this into the drones. The performance is accompanied by live piano music by Joep Beving, enhancing the natural senses and emotions that the unique use of technology evokes.

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