Login

YouTube joins ADE Lab to facilitate global connections between artists, creators, and music enthusiasts

Tuesday, 19 September 2023
YouTube and YouTube Music join ADE Lab with a takeover of the cultural venue Mayer Manor. Both platforms facilitate global connections between artists, creators, and electronic music enthusiasts with engaging sessions during ADE. Expect their best practices in dance music advertising to be explained, next to insights in multi-format release strategies and YouTube Shorts.
ADE Wednesday

Attendees of YouTube and YouTube Music's day at Mayer Manor have the opportunity to explore both platforms in-depth, interact with experts from both teams, and network with other industry professionals at this creative hub. YouTube's events are curated carefully to help electronic music creators and industry stakeholders converge and engage. Dive into their programme that's accessible for ADE Pro Pass holders and ADE Lab Pass holders:


Analytics for artists

Uploading and creating on YouTube is one thing. Making sure your content boosts your career is another. YouTube's panel 'Analytics for Artists' teaches you the platform's best practices of using YouTube Analytics for Artists to understand better how your performance contributes to your growth and success as an artist. YouTube's Music Label Business Development and Partnerships manager Omar Ambrosi, explains how it's done.

YouTube Best Practice - Dance Music Advertising

How do DJs, labels, and electronic music creators monetise their channels? One of YouTube's leading figures gives you an overview of all of the tools the platform has available to get the most exposure to your channel and maximise advertising revenue on your content.

How can I use YouTube as a Songwriter?

Get answers, create your visual discography, and learn how to promote your latest work on YouTube with the platform's Music Publishing Partner, Claire Pichon. This workshop shows how YouTube is helping songwriters and producers showcase their portfolio of work to connect and engage with fellow musicians and fans. During this session, YouTube covers the resources available to Songwriters on YouTube, content strategies, the power of playlisting, how to use YouTube for your music and video releases and, finally, walks you through the steps of channel creation and maintenance.

Attendees of YouTube and YouTube Music's day at Mayer Manor have the opportunity to explore both platforms in-depth, interact with experts from both teams, and network with other industry professionals at this creative hub. YouTube's events are curated carefully to help electronic music creators and industry stakeholders converge and engage. Dive into their programme that's accessible for ADE Pro Pass holders and ADE Lab Pass holders:


Analytics for artists

Uploading and creating on YouTube is one thing. Making sure your content boosts your career is another. YouTube's panel 'Analytics for Artists' teaches you the platform's best practices of using YouTube Analytics for Artists to understand better how your performance contributes to your growth and success as an artist. YouTube's Music Label Business Development and Partnerships manager Omar Ambrosi, explains how it's done.

YouTube Best Practice - Dance Music Advertising

How do DJs, labels, and electronic music creators monetise their channels? One of YouTube's leading figures gives you an overview of all of the tools the platform has available to get the most exposure to your channel and maximise advertising revenue on your content.

How can I use YouTube as a Songwriter?

Get answers, create your visual discography, and learn how to promote your latest work on YouTube with the platform's Music Publishing Partner, Claire Pichon. This workshop shows how YouTube is helping songwriters and producers showcase their portfolio of work to connect and engage with fellow musicians and fans. During this session, YouTube covers the resources available to Songwriters on YouTube, content strategies, the power of playlisting, how to use YouTube for your music and video releases and, finally, walks you through the steps of channel creation and maintenance.

Export Strategy for Artists

On YouTube, the world is your stage! This session gives you an inside look at different content strategies and best practices that can guide you in your creative process. Josh Holland, Strategic Partner Manager at YouTube, shares how to best drive your music outside your local borders and potentially reach new audiences worldwide.

YouTube Multi-Format Release Strategy

Erwan Arzel is Music Label Business Development and Partnerships Manager at YouTube and teaches you the ways of release strategies. Together with you, he explores the evolving multi-format ecosystem of YouTube and how to make the most of it at each stage of your music release cycle.

YouTube Shorts Best Practice

Short videos are on-trend. Learn to think like a creator and expand your presence on our platform in this masterclass on YouTube Shorts with Senior Strategic Partner Manager Wally Ahmady. Learn the best practices, ask your questions, and get educated by special speakers to prepare you for your journey on Shorts.


Dive into the confirmed ADE Lab programme and get your Lab Pass or day tickets via the link below.

〰 ADE Lab

Export Strategy for Artists

On YouTube, the world is your stage! This session gives you an inside look at different content strategies and best practices that can guide you in your creative process. Josh Holland, Strategic Partner Manager at YouTube, shares how to best drive your music outside your local borders and potentially reach new audiences worldwide.

YouTube Multi-Format Release Strategy

Erwan Arzel is Music Label Business Development and Partnerships Manager at YouTube and teaches you the ways of release strategies. Together with you, he explores the evolving multi-format ecosystem of YouTube and how to make the most of it at each stage of your music release cycle.

YouTube Shorts Best Practice

Short videos are on-trend. Learn to think like a creator and expand your presence on our platform in this masterclass on YouTube Shorts with Senior Strategic Partner Manager Wally Ahmady. Learn the best practices, ask your questions, and get educated by special speakers to prepare you for your journey on Shorts.


Dive into the confirmed ADE Lab programme and get your Lab Pass or day tickets via the link below.

〰 ADE Lab