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Conference highlights ADE Friday

Friday, 11 October 2019
With only one week to go, before we all gather in Amsterdam to talk and enjoy electronic music in all its forms, we would like to give you an overview of emerging topics and key insights in our conference program.
Conference
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Following up on the conference highlights of Wednesday and Thursday we continue, with a list of must hear and sees on ADE Friday.

Jose Woldring

Following up on the conference highlights of Wednesday and Thursday we continue, with a list of must hear and sees on ADE Friday.

Day three of our conference provides a new day of ADE at DeLaMar theater, having ADE Pro with a focus on clubbing, gaming and more. ADE Green will make its first appearance on Friday this year and we also see the return of ADE Beats at De Melkweg, covering everything in the hip-hop and beats scene. ADE Sound Lab will continue with workshops, MusicTalks and its Gearlab, while ADE University will have its last day at Generator Hotel.


Putting it all in perspective: 100 Years of Electronic Music Instruments

We are finishing our conference with 100 years of instruments initiator Allard Krijger, because it was 100 years ago that the first electronic musical instrument was invented. Arguably something to discuss but we took the invention of the theremin as point zero. Krijger is an independent multidisciplinary artist from Eindhoven, who usually operates under the radar, under the name of ‘FRAKnoise’ which means something like ‘undefined scattering’. Also being a thereminist he will present this instrument, its history, its use and its unique sound. The talk will also touch on the history and development of electronic music and musical instruments in general. To illustrate the uniqueness of the Instrument he will play a few pieces, after which the public can have a try at this dauntingly difficult to master instrument.

Clubs at the Centre of our Scene

Clubs are the very centre of our scene, they gave birth to it and remain an important pillar of our night culture. ADE Pro presents a series of three topics on Friday, starting with The Future of Clubbing to back with How to Stay Relevant where we dive deep in to future club design, latest technology developments and the ever changing audience. In What Does Clubbing Do to a City? we look at the broader sociological impact of clubs and especially what night culture does to a city. A thriving night life is what many cities want, but not so many offer.


Intersection Of Music, Gaming & Culture - Tapping Into the Millions of Gamers Globally

The panel will explore why the $43.8 billion a year gaming market is now one of the most important mediums for music and brands to tap into in today's entertainment landscape. The panel will also explore why the global gaming industry is experiencing massive growth and how artists, labels, and brands can authentically tap into the over 211 million US gamers that are playing online, mobile or console video games daily.

Highlights
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The Afro House Power House
While dance music has been popular in South Africa for decades, recently we have seen the rise of a sound and a scene that is on the verge of conquering the world: Afro House. From underground clubs to festival main stages it is slowly becoming the biggest sound around. Mixmag's Global Editorial Director Nick DeCosemo, who spent a number of months living in South Africa this year, brings together some key figures from the South African dance music scene to talk about the rise of Afro House and what happens next.

From Accra to Roc Nation and beyond at ADE Beats
ADE Beats’ full-blooded program at the Melkweg, is one big highlight for everything from hip-hop to beats. You definitely don’t want to miss the Q&A with Roc Nation’s Co-President and Head of A&R Omar Grant, the entertainment company founded by hip-hop legend JAY Z. British born Ghanaian producer and DJ Juls has been busy shaping the sound of the future over the past few years,, and during his Q&A at ADE Beats, Juls will discuss how Accra and the U.K. shaped him as producer, his unique role in the successful African pop music scene, and go deep on how he developed his extremely influential sound as a producer.


The Art Of Activism And The Activism Of Art at ADE Green

Music has always been tied with idealism and the loud expression of ideas. And of course the music industry has global reach and can use that to unleash imagination and passion like few other forms. It produces role models, dreams and questions, which – in theory at least – could be bringing us all towards working for a better future for all life on earth. In this panel, we will explore the different ways we can campaign through music, arts, and events. How does one form a movement at scale and make a real and lasting impact? What makes a good campaign and what strategies prove successful? How do we empower audiences, the media and ultimately our governments, to take action? And how do we transform that action into real and enduring change?

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The Afro House Power House
While dance music has been popular in South Africa for decades, recently we have seen the rise of a sound and a scene that is on the verge of conquering the world: Afro House. From underground clubs to festival main stages it is slowly becoming the biggest sound around. Mixmag's Global Editorial Director Nick DeCosemo, who spent a number of months living in South Africa this year, brings together some key figures from the South African dance music scene to talk about the rise of Afro House and what happens next.

From Accra to Roc Nation and beyond at ADE Beats
ADE Beats’ full-blooded program at the Melkweg, is one big highlight for everything from hip-hop to beats. You definitely don’t want to miss the Q&A with Roc Nation’s Co-President and Head of A&R Omar Grant, the entertainment company founded by hip-hop legend JAY Z. British born Ghanaian producer and DJ Juls has been busy shaping the sound of the future over the past few years,, and during his Q&A at ADE Beats, Juls will discuss how Accra and the U.K. shaped him as producer, his unique role in the successful African pop music scene, and go deep on how he developed his extremely influential sound as a producer.


The Art Of Activism And The Activism Of Art at ADE Green

Music has always been tied with idealism and the loud expression of ideas. And of course the music industry has global reach and can use that to unleash imagination and passion like few other forms. It produces role models, dreams and questions, which – in theory at least – could be bringing us all towards working for a better future for all life on earth. In this panel, we will explore the different ways we can campaign through music, arts, and events. How does one form a movement at scale and make a real and lasting impact? What makes a good campaign and what strategies prove successful? How do we empower audiences, the media and ultimately our governments, to take action? And how do we transform that action into real and enduring change?

MusicTalks with Charlotte de Witte at ADE Sound Lab
In this ADE MusicTalk Charlotte will tell the story of her love affair with electronic music, her inspirations both from her home country and abroad, how performing under her own name brought her a new freedom to play and create, the challenges of being one of the hardest-touring DJs on the planet, what she’s learned about running a label and finding and nurturing new artists, the importance (and the drawbacks) of maintaining an authentic voice on social media - and how her meteoric rise to DJ superstardom has changed her life forever.

Vibrant Club Scene at Asia Konnekt at the Balie
Tokyo is a haven for music lovers. Whether it’s jazz, classical, disco or techno, the city has countless venues catering to all kinds of tastes. The metropolis is teeming with hidden spots just waiting to be discovered. At Asia Konnekt we get to know the people behind Tokyo’s most vibrant clubs including Womb and Vent, how the latter built its revolutionary sound system, and how Japan takes hi-fi to another level.

20 Years of Q-Dance at ADE University

Wouter Tavecchio
is what you call a true entrepreneur. In 1998 he Founded Q-Dance, the biggest festival brand in The Netherlands. After merging with ID&T in 2006 he became CEO of the resulting company until it was sold in 2012. Bringing people together to celebrate life has always been a thread running through Wouters' work. Not only in the festival industry, but also by helping people find their inner peace at the spiritual retreat centre Mandali that he built in Italy. In this talk Tavecchio will tell you all about his fascinating life - and crucially, this will not be to talk about his successes, but his failures, struggles and bumpy roads he’s traversed as an entrepreneur and how they helped him, and can help you, learn to do better business.

DIADROMÍ by Heleen Blanken

DIADROMÍ is an installation that portrays the refinement of a system. It creates a symbiosis between five small greenhouses. They function as a whole, drawing a relation between phenomena. Together the greenhouses represent an enclosed circular system portraying different stages of an ecosystem, mimicking the cause and effect of synergy. It symbolises the impact of growing ecological instability and the effect of various natural forces, highlighting our human search to shift our perspective. The effect of the last greenhouse in the system is not interfering with the cycle and is left open for interpretation. Heleen Blanken: ‘The only sustainable model that flawlessly and continuously functions is the natural world itself. When you look closely at this construct, it's absolutely astonishing. It becomes apparent we have to become part of this structure, unify and show more compassion towards nature.’

The World According To José Woldring

The return of a classic format at ADE Pro. This year the stage is given to José Woldring, founder and CEO of The Media Nanny, one of the most prominent PR agencies in the global dance scene, to host a one hour talk with her invitees. Trying to answer the question that every artist, creative, and industry person has to deal with; how to stay relevant in a fast moving entertainment industry? She will explore this topic with three top industry professionals, discussing experiences, do's and don'ts plus career strategies to maximise your job long term and stay relevant at the same time.

Explore the full conference program trough here.

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October 16th - 18th | Generator Hostel
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October 16th - 19th | De Brakke Grond & Compagnietheater
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