Heather Shaw (US)
Heather Shaw, founder of Vita Motus Design Studio, boasts a multi-dimensional career in environmental, industrial, transportation and production design with a conscious emphasis on functional purpose and designing the future. With a degree in Industrial/Transportation Design, she began her career designing cars for Audi, specializing in futuristic concept vehicles. While at Audi, Heather used her industrial design experience to create festival stages as passion projects and brought the industrial design process into the festival and EDM music community.
In 2006, she founded Vita Motus, an innovative multidisciplinary design firm driven by artistic passion and grounded in industrial expertise. It was Vita Motus’ work with Amon Tobin for his 2011 ISAM Tour that established the studio as an industry force. Vita Motus prides itself on the creation of ground-breaking concepts, high-tech productions, main stage spectacles and inspirational sculptural installations for today’s most influential artists, festivals and brands such as Pharrell Williams, EDC, Kaskade, Cirque Du Soleil, and Red Bull.
Designing the Future Fan Experience
DeLaMar Theater 14:30 View EventADE TECH - Arne Koefoed (NL), Heather Shaw (Founder, Vita Motus, US), Marcel Pantera (Co-owner, Treat Amsterdam, NL,), Sander Reneman (Founder, CEO, 250K, NL), Moderator: Jessica Ibgui (Creative Manager, Budde Music, FR) Technology / Visual / ADE TECH / Panel
Clubbing 3.0: The Future of Clubbing
DeLaMar Theater 12:45 View EventHeather Shaw (Founder, Vita Motus, US), Katarzyna Czechowska (Head of Marketing, Kayax, PL), Mauricio Soares (Co-Founder, ARCA, BR), Rainbow Gao (Founder, Director, YinYang Music Festival, CN), , Moderator: Ryan Saltzman (Partner, Senior Agent, The Bullitt Agency, US) Technology / The Live Industry / ADE Pro / Panel