Peter Martin is an Academy Award nominated and Emmy winning Producer. He is a Creative Futurist and a recognized thought leader in next generation entertainment. In 2000 Peter was hired by Lord David Puttnam as the Creative Director of CREATEC, where he pioneered new virtual technologies, making a CGI film starring a virtual Nick Cave and PJ Harvey, and a virtual fashion show with Nick Knight for ShowStudio. Peter became Creative Director at Ealing Film Studios in 2001. He formed the cross-platform content company Zeppotron ("Black Mirror'). Set up the film division of Done & Dusted and Produced the Victoria's Secret Fashion Show. Co-created and wrote ‘Phoo Action’ with Jamie Hewlett (‘Tank Girl’, ‘Gorillaz’) for the BBC, winning a BAFTA for best drama in 2009. In 2010 Peter created and Produced 'Waste Land', the feature length doc which won over 35 Festival awards including a nomination for Best Documentary at the 2011 Academy Awards. Forming V.A.L.I.S. in 2014 he Produced and Directed the world’s first holographic duet between M.I.A. and Janelle Monae for the launch of the new Audi A3, where both artists simultaneously performed duets in New York and Los Angeles in specially constructed immersive environments. Since 2015 Peter has specialized in VR, Directing a number of high-profile projects, including Run the Jewels "Crown" music video, the 2016 Sports Illustrated Swimsuit VR, and the Emmy winning 4-part VR series "Capturing Everest" for Life VR (both featured on the cover of Sports Illustrated). Most recently, he created a room scale VR project for the Smithsonian (with Intel, Framestore, XRez and 8i) and Justin Timberlake’s “Montana”: an immersive music project for Paul Allen’s Vulcan Inc which just launched in the Holodome at Seattle’s MoPop. 2019 has seen the announcement by Time Magazine of "March VR", which will feature the world's first virtualization of Martin Luther King's 'I Have a Dream' speech, Produced by V.A.L.I.S. studio.