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The Business behind the music at ADE Pro: key strategies and opportunities for professionals

Thursday, 18 August 2022
With the return of ADE Pro getting closer, the conference program is shaping up to be as hard-hitting as ever, with a revamped emphasis on experience, engagement and urgency at the absolute forefront of our industry. As part of the Business behind electronic music, focused on key strategies and new opportunities by today's leaders, the latest additions include the global legal authority International Association of Entertainment Lawyers, Universal Music Group senior director Gabi Kochlani, AFEM CEO Silvia Montello and many others.

Through dedicated focus tracks, ADE Pro encompasses the Business behind electronic music, the Future for electronic music and the World surrounding electronic music. The Business-oriented track serves electronic music's entire value chain, from creation all the way through to consumption, with dedicated tracks for labels, distributors, agents & managers and more, as well as a renewed focus on licensing, live events and the legal world that greatly effects every aspect within the industry.

Some of the latest confirmed discussions and sessions include key topics such as what indies and majors can learn from each other, how to make it big on streaming platforms, building a business ecosystem with live venues, the post-Covid landscape for agents and managers, plus much more. Read on below for the latest announcements.

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IAEL - International Association of Entertainment Lawyers

As an undeniable global authority on legal issues that impact the creative industry, the IAEL is making a special appearance at ADE Pro this year. IAEL's legal and industry experts will give music professionals and artists a unique insight on recent and future developments impacting nearly every legal aspect of the global music landscape. The first highlights of their program include a Masterclass on Legal Issues Facing DJs/Electronic Artists and a session on International Disposition of IP Rights in Music and Celebrity.

Meet the Lawyers at ADE Pro: In addition, the IAEL will be offering free advice to delegates on a range of legal and business issues. Specialist lawyers will be available to delegates for one-to-one consultations to provide guidance on relevant topics ranging from copyright to contract. No need to book, just turn-up! First come, first served.


What Can Indies Learn from Majors and Vice Versa?

— Adam Griffin (Co-Founder Perfect Havoc), Gabi Kochlani (Senior Director, A&R at Universal Music Group)

Indies and majors are the essential elements of the music business. Both have their own modus operandi concerning every aspect of sourcing, signing, nurturing, and marketing artists, and both hope to achieve exactly the same thing. We're led to believe that they do things differently, but given that they use the same raw materials and have the same aim, how different are they really? And how does small, agile and passionate really stack up against large, cash-rich and awash in post-grads? Adam Griffin, Co-Founder of Perfect Havoc, and Gabi Kochlani, Senior Director, A&R at Universal Music Group, answer these questions on ADE Wednesday at Felix Meritis.


The Post-COVID Business Landscape for Agents and Managers

— Larissa Correia (Founder of Liminal), Steven Braines (Manager at The Weird and the Wonderful Management), Katty Lange (Booking Agent, Artist Manager, Creative Director at Triangle Agency), Claudia Pereira

In what ways has the pandemic changed our industry and how agents and managers operate within it? Answering questions as if Covid has impacted the artist/manager relationship, the conditions under which acts choose to perform and tour, and the positives that we can take from those difficult and frustrating two lost years are: this panel reflects on the new realities of two of the most demanding and highly personal jobs in our industry.


IAEL - International Association of Entertainment Lawyers

As an undeniable global authority on legal issues that impact the creative industry, the IAEL is making a special appearance at ADE Pro this year. IAEL's legal and industry experts will give music professionals and artists a unique insight on recent and future developments impacting nearly every legal aspect of the global music landscape. The first highlights of their program include a Masterclass on Legal Issues Facing DJs/Electronic Artists and a session on International Disposition of IP Rights in Music and Celebrity.

Meet the Lawyers at ADE Pro: In addition, the IAEL will be offering free advice to delegates on a range of legal and business issues. Specialist lawyers will be available to delegates for one-to-one consultations to provide guidance on relevant topics ranging from copyright to contract. No need to book, just turn-up! First come, first served.


What Can Indies Learn from Majors and Vice Versa?

— Adam Griffin (Co-Founder Perfect Havoc), Gabi Kochlani (Senior Director, A&R at Universal Music Group)

Indies and majors are the essential elements of the music business. Both have their own modus operandi concerning every aspect of sourcing, signing, nurturing, and marketing artists, and both hope to achieve exactly the same thing. We're led to believe that they do things differently, but given that they use the same raw materials and have the same aim, how different are they really? And how does small, agile and passionate really stack up against large, cash-rich and awash in post-grads? Adam Griffin, Co-Founder of Perfect Havoc, and Gabi Kochlani, Senior Director, A&R at Universal Music Group, answer these questions on ADE Wednesday at Felix Meritis.


The Post-COVID Business Landscape for Agents and Managers

— Larissa Correia (Founder of Liminal), Steven Braines (Manager at The Weird and the Wonderful Management), Katty Lange (Booking Agent, Artist Manager, Creative Director at Triangle Agency), Claudia Pereira

In what ways has the pandemic changed our industry and how agents and managers operate within it? Answering questions as if Covid has impacted the artist/manager relationship, the conditions under which acts choose to perform and tour, and the positives that we can take from those difficult and frustrating two lost years are: this panel reflects on the new realities of two of the most demanding and highly personal jobs in our industry.


Streaming Platforms: How to Actually Make a Living?

Wallace Collins (Entertainment Attorney), Gee Davy (COO, AIM), Richard James Burgess (CEO, A2IM), Silvia Montello (DJ, Stormbabies), Tracy Chan (VP Creator, Soundcloud), Helen Smith (Executive Chair, IMPALA)


This panel consisting of five heavyweights in the independent music industry who are specialised in continued innovation into new streaming technologies, gives insight into why it's so difficult for artists to make a fair living - even though the age of global streaming platforms and easy music sharing is already here. To answer all of your legal questions and why both new talent and seasoned artists should be rewarded in a way that's respectable to the maker as well as the companies behind it, moderator Wallace Collins picks the brains of these electronic music industry brains.


Live Venues: Building a Business Ecosystem and Creating Opportunities

— Mauricio Soares (Co-founder & Director of M-S Live & ARCA)

The business ecosystem-approach consists of building resilience and creating opportunities for companies and venues by understanding, respecting, and acting upon the interdependent relationships they have with both internal and external stakeholders. Understanding the long-term goals of your landlord, developing a vision for gradually repurposing, and actively working as a placemaking tool creates multiple opportunities for venues, as does working with community leaders to improve the lives of the people living nearby.

Streaming Platforms: How to Actually Make a Living?

Wallace Collins (Entertainment Attorney), Gee Davy (COO, AIM), Richard James Burgess (CEO, A2IM), Silvia Montello (DJ, Stormbabies), Tracy Chan (VP Creator, Soundcloud), Helen Smith (Executive Chair, IMPALA)


This panel consisting of five heavyweights in the independent music industry who are specialised in continued innovation into new streaming technologies, gives insight into why it's so difficult for artists to make a fair living - even though the age of global streaming platforms and easy music sharing is already here. To answer all of your legal questions and why both new talent and seasoned artists should be rewarded in a way that's respectable to the maker as well as the companies behind it, moderator Wallace Collins picks the brains of these electronic music industry brains.


Live Venues: Building a Business Ecosystem and Creating Opportunities

— Mauricio Soares (Co-founder & Director of M-S Live & ARCA)

The business ecosystem-approach consists of building resilience and creating opportunities for companies and venues by understanding, respecting, and acting upon the interdependent relationships they have with both internal and external stakeholders. Understanding the long-term goals of your landlord, developing a vision for gradually repurposing, and actively working as a placemaking tool creates multiple opportunities for venues, as does working with community leaders to improve the lives of the people living nearby.

Visit our ADE Pro Conference page for more confirmed highlights and tickets

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