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ADE Pro 2022

With our long-awaited return to our home base Felix Meritis getting closer, we've got quite some catching up to do this year: ADE Pro 2022 is shaping up to be as hard-hitting as ever, with a revamped emphasis on experience, engagement and urgency at the absolute forefront of our industry.

Through dedicated focus tracks, ADE Pro traverses the business behind the music, with key strategies and new opportunities for professionals by today's industry leaders — the future for the music, featuring the most impactful innovations and developments defining the years to come — and the world surrounding the music, focused on sustainability, social change, mental health and scenes from around the globe. Big updates following very soon, so keep an eye out how you can take full advantage of this year's programming.

ADE Pro Pass

Get the full ADE experience

€550
€625
  • Valid all five days
  • Full access to all conference keynotes, panels and locations
  • Year round access to ADE Pro's networking platform & database
  • Join dedicated networking events and sessions
  • Access to all official ADE Business Hubs
  • Access to the complete festival program (limited capacity at venues)
  • Access to the Arts & Culture program (limited capacity at venues)
  • Receive the official ADE x G-Star RAW 2022 backpack
Get the Pro Pass

Live Venues: How to build a business ecosystem and create opportunities

— Mauricio Soares, co-founder and director of live venues M-S Live and ARCA

Mauricio Soares played a leading role in the development of electronic music in Brazil. After a long list of endeavours including a wildly successful launch strategy for Tomorrowland Brazil, Soares is now responsible for M-S Live and ARCA, two symbiotic businesses based out of São Paulo that are helping shape the future of electronic music in the country. During ADE Pro he will go in-depth on developing a long-term vision and key strategies, as well as working with community leaders to improve the lives of the people living nearby.


How to Turn your Label or Artist into a Global Brand

— Gwenda van Vliet, CMO at G-Star RAW

Getting attention as an artist or label in the current crowded and highly competitive market is a major challenge. As an undeniable expert on maintaining brand credibility and popularity in a competitive global market, Chief Marketing Officer at G-Star RAW Gwenda van Vliet will share her insights on how to create and communicate your unique identity and talent as an artist or label and more.

The Art of Negotiation

— Wallace Collins, entertainment attorney

There’s no denying it; negotiation is an absolute art. All of us have to do it at some point, so why not make it an exercise in defending your interests intelligently? During the Art of Negotiation workshop, veteran entertainment attorney Wallace Collins puts his extensive work negotiating music, film and other media to use, giving you the tools to get what’s yours while keeping the person on the other side on board.

Live Venues: How to build a business ecosystem and create opportunities

— Mauricio Soares, co-founder and director of live venues M-S Live and ARCA

Mauricio Soares played a leading role in the development of electronic music in Brazil. After a long list of endeavours including a wildly successful launch strategy for Tomorrowland Brazil, Soares is now responsible for M-S Live and ARCA, two symbiotic businesses based out of São Paulo that are helping shape the future of electronic music in the country. During ADE Pro he will go in-depth on developing a long-term vision and key strategies, as well as working with community leaders to improve the lives of the people living nearby.


How to Turn your Label or Artist into a Global Brand

— Gwenda van Vliet, CMO at G-Star RAW

Getting attention as an artist or label in the current crowded and highly competitive market is a major challenge. As an undeniable expert on maintaining brand credibility and popularity in a competitive global market, Chief Marketing Officer at G-Star RAW Gwenda van Vliet will share her insights on how to create and communicate your unique identity and talent as an artist or label and more.

The Art of Negotiation

— Wallace Collins, entertainment attorney

There’s no denying it; negotiation is an absolute art. All of us have to do it at some point, so why not make it an exercise in defending your interests intelligently? During the Art of Negotiation workshop, veteran entertainment attorney Wallace Collins puts his extensive work negotiating music, film and other media to use, giving you the tools to get what’s yours while keeping the person on the other side on board.

The Opportunities of Synthetic Media

— Nina Schick (cybersecurity expert), Bob de Jong (founder, Revel.ai), Chris Umé (co-founder, Metaphysic)

During The Opportunities of Synthetic Media at the ADE Pro Conference, we’ll take a deep dive into the wondrous world of synthetic media and one of its most well-known forms: the deepfake. We'll be joined by cybersecurity expert and author of 'Deepfakes' Nina Schick, alongside deepfake artists Bob de Jong and Chris Umé. These three thought leaders of new media will discuss the ethical side of AI generated media, highlight some of the positive use cases as well as guide you through the most recent developments and opportunities.

Youssou N'dour In Conversation

As the godfather of Africa’s current creative explosion, he is one of the musicians responsible for the popularity of the unique sounds of the West African Mbalax genre. Youssou N’Dour will also share his insights on the music industry, creativity and much more at ADE Pro conference. Who are his favourite new acts amongst the current African wave and what keeps him creatively fresh after all these years?

Suzanne Ciani

American musician and composer Suzanne Ciani has become a true pioneer for electronic music with her ground-breaking sound designs made with synthesizers and her powerful analog performances, that were completely unheard of at the time. Besides playing a one-off opening concert with the Metropole Orkest on ADE Wednesday, Suzanne Ciani will be making a special appearance at ADE Pro conference this year.

The Opportunities of Synthetic Media

— Nina Schick (cybersecurity expert), Bob de Jong (founder, Revel.ai), Chris Umé (co-founder, Metaphysic)

During The Opportunities of Synthetic Media at the ADE Pro Conference, we’ll take a deep dive into the wondrous world of synthetic media and one of its most well-known forms: the deepfake. We'll be joined by cybersecurity expert and author of 'Deepfakes' Nina Schick, alongside deepfake artists Bob de Jong and Chris Umé. These three thought leaders of new media will discuss the ethical side of AI generated media, highlight some of the positive use cases as well as guide you through the most recent developments and opportunities.

Youssou N'dour In Conversation

As the godfather of Africa’s current creative explosion, he is one of the musicians responsible for the popularity of the unique sounds of the West African Mbalax genre. Youssou N’Dour will also share his insights on the music industry, creativity and much more at ADE Pro conference. Who are his favourite new acts amongst the current African wave and what keeps him creatively fresh after all these years?

Suzanne Ciani

American musician and composer Suzanne Ciani has become a true pioneer for electronic music with her ground-breaking sound designs made with synthesizers and her powerful analog performances, that were completely unheard of at the time. Besides playing a one-off opening concert with the Metropole Orkest on ADE Wednesday, Suzanne Ciani will be making a special appearance at ADE Pro conference this year.

Diplo, Sunnery James & Ryan Marciano, IMPALA Executive Chair Helen Smith and serial entrepreneur Ben Turner


In addition to all of the above, we have recently announced the very first wave of speakers including the genre-defying global producer & DJ Diplo, as well as Sunnery James & Ryan Marciano discussing their first album and a new documentary project.Details for both are still under wraps, so be sure to keep an eye out for upcoming news...

Win a €100K investment at the ADE x Antler Startup Competition

Is your innovative company active on the cutting edge of music and technology? Together with global early-stage venture capital investor Antler are launching the 2022 ADE & Antler Startup Competition in which you can win (at least) a 100K investment for your startup.

Anyone who is starting a company with an innovative idea, product or service related in any way to the music & entertainment industry, can join the 2022 ADE & Antler Startup Competition. After a screening process and first rounds of interviews, the chosen teams will pitch to Antler’s Investment Committee (IC) and receive hands-on support from ADE and Antler to prepare for the final pitches.

The final round of the competition will take place live on the main stage during ADE Pro in Amsterdam, where the final contestants will present their ideas live on stage to compete for the grand prize of a €100K+ investment, access to Antler’s global network of founders, investors and industry experts, as well as coaching by Antler and the possibility to receive further investment all the way through to Series C.

Diplo, Sunnery James & Ryan Marciano, IMPALA Executive Chair Helen Smith and serial entrepreneur Ben Turner


In addition to all of the above, we have recently announced the very first wave of speakers including the genre-defying global producer & DJ Diplo, as well as Sunnery James & Ryan Marciano discussing their first album and a new documentary project.Details for both are still under wraps, so be sure to keep an eye out for upcoming news...

Win a €100K investment at the ADE x Antler Startup Competition

Is your innovative company active on the cutting edge of music and technology? Together with global early-stage venture capital investor Antler are launching the 2022 ADE & Antler Startup Competition in which you can win (at least) a 100K investment for your startup.

Anyone who is starting a company with an innovative idea, product or service related in any way to the music & entertainment industry, can join the 2022 ADE & Antler Startup Competition. After a screening process and first rounds of interviews, the chosen teams will pitch to Antler’s Investment Committee (IC) and receive hands-on support from ADE and Antler to prepare for the final pitches.

The final round of the competition will take place live on the main stage during ADE Pro in Amsterdam, where the final contestants will present their ideas live on stage to compete for the grand prize of a €100K+ investment, access to Antler’s global network of founders, investors and industry experts, as well as coaching by Antler and the possibility to receive further investment all the way through to Series C.

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