Login

ADE Green: All the world’s a stage, deserving access for all

Monday, 03 October 2022
Inclusion is a big buzzword in today’s society, and that includes the talk in the event industry. But how do we really walk the talk and improve the accessibility of events?

Following up on a deep-dive into plastics, we continue with ADE Green, the conference on sustainability, innovation and social change in the music industry. Prior to a panel surrounding a new accessibility initiative, this ADE Green article shines a light on different perspectives of disability.

Learn more about this year's ADE Green conference here. The ADE Pro Pass grants full access to ADE Green, alongside the wider ADE Pro conference, networking events, business hubs, the full ADE Festival program and more. Get yours below:

Get the ADE Pro Pass
ADE Green 2022

It’s a different experience

If you are reading this, then you are probably really into events and festivals, attending them on a regular basis, professionally or otherwise. Now imagine that you wake up one day and you cannot go to your beloved events anymore. Not because they don’t happen, but because you can’t access them properly or simply can’t find enough information on how to access them. That hardly sounds fair, right? Yet this is the reality for numerous individuals with disabilities.

Unfair enough

Let’s not ignore the fact that most events aren’t designed to be accessible for everyone, and that there are a whopping one billion people worldwide who experience some form of disability, whether that’s from birth, or acquired later in life. Yes, that’s roughly 15% of the world population without proper access to most events and festivals, simply because they aren’t set up with accessibility in mind. It’s about time to make their lives more eventful. It begs the question: How can event professionals step up their game towards more accessible events? It all starts with seeing disability in a different way…

From medical to social

One way of looking at disability is through the medical model that classifies people as disabled by their impairments or differences. In this view ‘wrongs’ should be ‘fixed’ through treatments, even if there is no pain or illness involved. In real life, this approach completely neglects the individual’s needs, leading to loss of independence, choice and control over their own lives. Because this model wasn’t helpful in explaining their personal experience or in developing more inclusive ways of living, people with disabilities came together and developed the social model, which says that disability is caused by the way society is organised, rather than by a person’s impairment or difference. It seeks to remove barriers that restrict life choices and opportunities for people with disabilities.

It’s a different experience

If you are reading this, then you are probably really into events and festivals, attending them on a regular basis, professionally or otherwise. Now imagine that you wake up one day and you cannot go to your beloved events anymore. Not because they don’t happen, but because you can’t access them properly or simply can’t find enough information on how to access them. That hardly sounds fair, right? Yet this is the reality for numerous individuals with disabilities.

Unfair enough

Let’s not ignore the fact that most events aren’t designed to be accessible for everyone, and that there are a whopping one billion people worldwide who experience some form of disability, whether that’s from birth, or acquired later in life. Yes, that’s roughly 15% of the world population without proper access to most events and festivals, simply because they aren’t set up with accessibility in mind. It’s about time to make their lives more eventful. It begs the question: How can event professionals step up their game towards more accessible events? It all starts with seeing disability in a different way…

From medical to social

One way of looking at disability is through the medical model that classifies people as disabled by their impairments or differences. In this view ‘wrongs’ should be ‘fixed’ through treatments, even if there is no pain or illness involved. In real life, this approach completely neglects the individual’s needs, leading to loss of independence, choice and control over their own lives. Because this model wasn’t helpful in explaining their personal experience or in developing more inclusive ways of living, people with disabilities came together and developed the social model, which says that disability is caused by the way society is organised, rather than by a person’s impairment or difference. It seeks to remove barriers that restrict life choices and opportunities for people with disabilities.

Making a difference: moving away from the differences

Following the social model, disabilities at events are really caused by how they are organised. Event organisations have the opportunity to redesign and reassess events with every upcoming edition. It is a unique position to adopt the social model and move towards more empowering ways to deal with disability. First steps could be providing practical information about accessibility online, making your website compatible with reading software for the visually impaired, or installing ramps on-site for wheelchair access. Meanwhile, the simplest inclusive measures can unintentionally lead to exclusion instead. For example, a special wheelchair stage viewing platform should also be accessible to friends, or they will end up separating at the event. That’s no fun for anyone!

Artists deserve better too

There is room for improvement as well in facilitating artists on stage with disabilities. A recent survey found that 70% of artists who have access requirements withhold that information from promoters, venues and festivals, fearing this could negatively impact their relationship with them. This means that they are compromising their health or wellbeing to perform live. A quick-win for these artists is to include accessibility requirements in their artist riders, as outlined in this report by the Musicians’ Union. Surely a person with disabilities can ask for a step-free entrance to the stage, dressing rooms or bathrooms?

Making a difference: moving away from the differences

Following the social model, disabilities at events are really caused by how they are organised. Event organisations have the opportunity to redesign and reassess events with every upcoming edition. It is a unique position to adopt the social model and move towards more empowering ways to deal with disability. First steps could be providing practical information about accessibility online, making your website compatible with reading software for the visually impaired, or installing ramps on-site for wheelchair access. Meanwhile, the simplest inclusive measures can unintentionally lead to exclusion instead. For example, a special wheelchair stage viewing platform should also be accessible to friends, or they will end up separating at the event. That’s no fun for anyone!

Artists deserve better too

There is room for improvement as well in facilitating artists on stage with disabilities. A recent survey found that 70% of artists who have access requirements withhold that information from promoters, venues and festivals, fearing this could negatively impact their relationship with them. This means that they are compromising their health or wellbeing to perform live. A quick-win for these artists is to include accessibility requirements in their artist riders, as outlined in this report by the Musicians’ Union. Surely a person with disabilities can ask for a step-free entrance to the stage, dressing rooms or bathrooms?

Guiding events towards accessibility

The aforementioned survey was conducted by Attitude is Everything, a British disability-led charity. In response to their findings, they created the ‘Just Ask’ guide that aims to set a standard for working together across the live music industry in order to meet the access requirements of artists and crew. Over here in The Netherlands, HandicapNL collaborated with Green Events on the Onbeperkt Feest. It’s a program that raises awareness amongst organisers about people with a disability and supports them on how to integrate accessibility in comms, ticketing, on-site facilities and other options in the field of mobility. All things considered, there’s movement in the right direction!

Get with the program

Want to work towards accessibility for all? Then join ADE Green for the launch of Onbeperkt Feest (translated Unlimited Party) in Felix Meritis or our workshop on how to make your event more immersive and inclusive, presented to you by Revelland, featuring Nikki Manuputty and Marianne Dijkshoorn as facilitators in Huis Vasari on Friday 21st October. Find more information about the accessibility of ADE Green, get in touch with the organisation for questions and request Extra Care here.

Guiding events towards accessibility

The aforementioned survey was conducted by Attitude is Everything, a British disability-led charity. In response to their findings, they created the ‘Just Ask’ guide that aims to set a standard for working together across the live music industry in order to meet the access requirements of artists and crew. Over here in The Netherlands, HandicapNL collaborated with Green Events on the Onbeperkt Feest. It’s a program that raises awareness amongst organisers about people with a disability and supports them on how to integrate accessibility in comms, ticketing, on-site facilities and other options in the field of mobility. All things considered, there’s movement in the right direction!

Get with the program

Want to work towards accessibility for all? Then join ADE Green for the launch of Onbeperkt Feest (translated Unlimited Party) in Felix Meritis or our workshop on how to make your event more immersive and inclusive, presented to you by Revelland, featuring Nikki Manuputty and Marianne Dijkshoorn as facilitators in Huis Vasari on Friday 21st October. Find more information about the accessibility of ADE Green, get in touch with the organisation for questions and request Extra Care here.

ADE Green Organising Partners
Amsterdam Dance Event, Green Events, and Nachtlab Agency.

ADE Green Event Partners

Dopper, Gemeente Amsterdam, Handicap NL, Inno Quarter, The Ministry of Infrastructure and Water Management, MOJO, and Paardekooper.

ADE Green Ambassadors

Awakenings, DJs for Climate Action, Festival Sustainability Lab, Future Festival Tools, Gemeente Haarlem, ID&T, Innofest, Julie's Bicycle, MTD, MyZap, Plastic Promise, Q-Dance, Rijkswaterstaat, VVEM, and Your Productions.

Words by Niels Arnbak and Luise Härtel. Images by STRAF_WERK and Ricardo Tamayo.