Tomas Luyke (NL)

Tomas Luyke is Director, Marketing Technology & Innovation at Nettwerk Music Group, home to artists such as Passenger, SYML Neil Frances and LEISURE. As one of the driving forces behind Nettwerk's AI and innovation strategy and a pioneer in the practical application of AI in marketing, he combines more than ten years of experience at Sony Music and Warner Music with a view on how technology is transforming the music industry. He is also part of Music Tech Netherlands, where he works on collaboration between the creative and technology sectors. His drive: exploring how technology can strengthen our knowledge and creativity, rather than replace it.