George Thomas (GB)

George Thomas is a senior music executive with a wealth of industry experience working alongside global brands. As the Director of Artist and Label Development at AWAL, he partners with artists to help them build sustainable careers on their own terms.

George is also the founder of Down The Road, a London-based collective known for curating events and talent across iconic stages, as well as DTR:LABS, a project focused on developing accessible, neurodivergent-friendly tools and resources for independent creators and professionals alike.

Beyond his executive role, he is a notable DJ and producer in UK Electronic music. Performing under Just Geo, he has toured globally and built a reputation for high-energy sets and quality production, earning consistent support from key tastemakers and major platforms worldwide.