Susanne Hazendonk (NL)

Susanne Hazendonk is Vice President Marketing & Digital Commerce at Armada Music, where she leads marketing and digital commerce across the label’s frontline releases and extensive catalogue. Her work connects artist and release strategy with audience development, streaming and digital campaigns, helping new music and dance classics reach fans around the world.

With more than 18 years of experience in the music industry, Susanne began her career at Warner Music Benelux, working with artists including Michael Bublé, Red Hot Chili Peppers and Bruno Mars. She subsequently spent a decade at Spinnin’ Records, progressing from Head of Marketing to Vice President Marketing and overseeing marketing, promotion, streaming, radio, social media, content and international exploitation. During this time, she contributed to the international growth of artists including Sam Feldt, Lucas & Steve, KSHMR, Afrojack and LUM!X. Following a role at Tomorrowland Music, she joined Armada Music in 2024.

Susanne’s passion for dance music began with the raw energy of the 1990s rave scene and continues to shape her approach today. Combining creative instinct with data-informed decision-making, she focuses on building lasting artist careers, finding fresh opportunities for catalogue and translating shifts in fan behaviour into effective marketing strategies. At Armada, she works with artists including Armin van Buuren, bringing together teams and platform partners to build campaigns with global reach.

Known for her ambition and collaborative leadership, Susanne brings a practical perspective on how music marketing can evolve while keeping artists, music and fans at its heart.