There are DJs that are instantly recognisable because of their visibility on social media or the wacky things they do, and then there are equally talented, immensely passionate people who ply their trade without getting caught up with the trappings of fame, people like Steve Parry.
However, his recent production for John Digweed’s Bedrock imprint ‘Flippant’ and new single for his own Selador Recordings label, ‘Apricity’ might well be about to change all that as Steve is now taking his considerable experience into the studio with devastating results and his star is very much in the ascendency.
Steve has amassed a wealth of musical knowledge and honed some serious DJ skills over his time working as manager of the world famous 3 Beat records, a 3 year residency at Cream in Liverpool and a host of headlining gigs across the globe. As a radio host, his Red Zone show ran for 10 years on Juice FM in Liverpool featuring the hottest new music and regular world class DJ guests. His new show on Frisky Radio, The Selador Sessions continues in that vein.
As a promoter Steve has also had much success. Firstly with his legendary ‘Alderaan’ nights which ran from '97 - 2001 in a room above the infamous Lemon Lounge which helped to shape the very scene Liverpool has become known for. Steve's attention to detail and crowd-focused guest selections has built a solid and lasting reputation in his hometown and far beyond. His new project - Luna, is shaping up to be just as influential and acts as a welcome antithesis to a scene in the stranglehold of corporate greed.
These days Steve’s day jobs include working on his company - SMP3 Music Management. where he sources music for a diverse range of DJs including Sasha, Just Be, Behrouz, Sander Kleinenberg, Tiga and many others. SMP3 also has a promo mail out service which regularly features tracks from labels such as as Bedrock, Sudbeat, Lost & Found, Natura Sonoris, Under No Illusion, Carioca and Babicz Style.
And of course, Steve has also turned his hand to running his own record label with long time friend, Dave Seaman called Selador. A lifelong ambition realised having been involved with music for so long, the label’s primary aim is to showcase the musical diversity of both Steve and Dave, and it’s success so far is mainly down to their passion and utter devotion to quality over quantity.