Shari Reich (US)

Shari Reich is the Global Audio and Music lead for Developer Relations, Media2 at NVIDIA, where she leads strategic initiatives that empower developers, creators, and industry partners working at the intersection of AI, audio, music, and immersive technologies. In her role, she helps bridge the gap between cutting-edge research and real-world creative applications, fostering collaboration across the media, entertainment, and technology ecosystems.

With more than 15 years of experience spanning music, entertainment, technology, and business development, Shari has held leadership roles in A&R, music publishing, music supervision, artist development, marketing, and strategic partnerships. Her career includes positions with organisations such as Concord Music Publishing, Sony Music, Warner Bros. Records, and Raleigh Music Group, where she worked with artists, songwriters, producers, and rights holders across a wide range of genres and media projects.

At NVIDIA, Shari works closely with developers, startups, creators, and global enterprises to advance AI-driven innovation in audio and music. She is passionate about helping the industry responsibly adopt generative AI technologies that enhance creativity, improve workflows, deepen fan engagement, and unlock new opportunities for artists and content creators

A frequent speaker, moderator, and industry advocate, Shari regularly participates in conversations about the future of AI in media and entertainment, with a particular focus on music technology, ethical AI, creator rights, and emerging creative tools. Her unique combination of entertainment industry expertise and technology leadership enables her to connect creative vision with technical innovation, helping shape the future of AI-powered content creation.