Phiona Okumu (ZA)

Phiona Okumu is Head of Music for Sub-Saharan Africa at Spotify, running music strategy for one of the most creatively active markets in the world. At the heart of her work is a deep commitment to artist development and storytelling. Over seven years at Spotify - first as Artist and Label Partnerships Manager for South Africa, then stepping up to Head of Music role - she has helped build the infrastructure through which African music now travels the world, amplifying the global ascent of genres like Afrobeats, Amapiano, and Afrohouse.