Petra Lemcke (DE)

I’m a seasoned strategist who crossed from M&A (Mergers & Acqusitions) in the media and music industry into the heart of electronic music. I started in consulting and investment management, then moved to REGIOCAST, where I lead M&A—sourcing, structuring, and scaling deals across media and digital. That discipline became my unfair advantage when I stepped into SUNSHINE LIVE to transform the business: we evolved from a German radio station into a legacy digital and international platform for curated electronic music.

Today, SUNSHINE LIVE operates across the DACH region and even stepping into the U.S., built on a large community and network of renowned DJs, labels, festivals, and technology partners. We’re more than broadcasting—we’re the connective tissue of the scene, the platform designed to bring all the actors in electronic music together. Recent milestone is our new unique genre app for electronic music.

At ADE, I’m looking to deepen our network and build on our internationalization—particularly with labels, festivals, platforms, media professionals and rights holders ready to build at global scale. If you’re expanding, innovating, or looking for the right strategic partner in electronic music, let’s talk.